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August 26, 2016
Content Marketing ROI: Determine Your Goals First

Content Marketing ROI: Determine Your Goals First

Even great content cannot guarantee good ROI; without goals, your content is meaningless.

This is the underlying problem with content marketing as a whole — the goals become hidden between the well-written copy and beautifully designed graphics. What’s often forgotten is that content suffers from the ability to be “optimized” if we don’t set goals. If you determine your content marketing goals, it’s likely you’ll get to a positive ROI faster while also solving your content problems. Goals can illustrate how you turn content into conversions.

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August 23, 2016
Brand Awareness Takes You To The Next Level

Brand Awareness Takes You To The Next Level

When you launch your company website for the first time, there’s a good chance you want people to actually find it. If you’re smart, you’ll invest in multi-layered marketing. If you’re really smart, you’ll start with building your plan.

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August 15, 2016
Back-to-School Marketing Trends

Back-to-School Marketing Trends

It’s that time of year again...summer vacation has ended and the aisles at Target are lined with fancy new glitter pens and Jansport backpacks. All the back-to-school essentials a kid needs for that perfect first day of school.

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August 08, 2016
Multi-Layered vs. Multi-Channel Marketing

Multi-Layered vs. Multi-Channel Marketing

Multi-layered marketing extends the concept of multi-channel marketing to incorporate traditional along with digital mediums. To understand why traditional advertising is still powerful, we look at a study of marketing ROI and the differences between traditional and digital engagement. 

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July 28, 2016
Keep Marketing Hot in the Heat of Summer

Keep Marketing Hot in the Heat of Summer

It helps to keep your marketing plan dynamic and adapt it to the changing seasons. Whether summer is a high point or low point for your company, here are a few tricks you can implement to ramp up social, re-energize your content marketing, and make the most of the summer.

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July 20, 2016
How to Ramp Up Your Marketing to End the Year Strong

How to Ramp Up Your Marketing to End the Year Strong

The right marketing approach is critical to both grow your business quickly and build your brand. Here is some advice on getting better digital marketing results and effectively integrating traditional and online channels.

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July 14, 2016
4 Ways to Establish a Strong Company Culture

4 Ways to Establish a Strong Company Culture

One of the trickiest aspects of business is creating and nurturing the type of climate you want throughout all your employees, in their interactions with colleagues and customers. Here are a few tips you can use to establish a more vibrant company culture, along with advice on working with an advertising agency to communicate it to the outside world.

 

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July 08, 2016
4 Powerful Ways to Improve Conversions on Your Homepage

4 Powerful Ways to Improve Conversions on Your Homepage

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages. 

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