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Medical Marketing Insights

     
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May 22, 2018
Patient Testimonials: The Good, the Bad & the Ugly

Patient Testimonials: The Good, the Bad & the Ugly

There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or collaborating with a full-service marketing agency, it pays to know the basics. Here's how to make your video testimonials stand out from the pack—and ultimately help you convert interested viewers into new patients.

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May 15, 2018
How to Produce a Good Video Testimonial

How to Produce a Good Video Testimonial

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust. Video testimonials are an engaging, colorful way to use personal stories to connect with new patients—if you do it right, that is.

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May 08, 2018
Why it's Important to Manage Your Google My Business Listing

Why it's Important to Manage Your Google My Business Listing

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My Business.

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May 01, 2018
The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.

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April 10, 2018
How to Leverage Your Website as a Marketing Tool

How to Leverage Your Website as a Marketing Tool

In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the window and move onto the next.

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April 03, 2018
Worth the Money? Advertising is Less Expensive Than You Think

Worth the Money? Advertising is Less Expensive Than You Think

Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything in between still have to be done as well.

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March 28, 2018
6 Reasons to Invest in Medical Marketing For Your Practice

6 Reasons to Invest in Medical Marketing For Your Practice

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an investment, not an expense.

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March 20, 2018
What Came First in Medical Marketing: Lead Generation or Branding?

What Came First in Medical Marketing: Lead Generation or Branding?

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the truth is that they don't have to be at odds. In fact, nurturing both sides is key to creating a sustainable, results-driven marketing plan.

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