Much like the town criers of days gone by, today’s media buyers are charged with getting the word out. But rather than loud voices and elaborate costumes to catch the public’s attention, their strategies are far more sophisticated.
Digital agencies can be a gift or a curse. If you choose the right ad agency, they can keep your brand, your voice, and your customers on the same page. When done wrong, however, they can be a massive waste of time and resources.
Your company blog has become the go-to place for customers. HubSpot stated that 92% of companies who blog have acquired a customer from their blog. And as your blog continues to grow, it can leave many business owners and marketers with one important question:
‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.
The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.
Medical marketing is a strategy that emphasizes new patient lead generation, patient retention, engagement, and recurring patient value for doctors. A 2013 Pew Research Center Report mentioned that “72% of internet users said they looked online for health information.” While traditional marketing focuses on revenue, a good online medical marketing strategy is rooted in building trust and lasting, long-term relationship with your patients. The benefits of building a solid medical marketing strategy include repeat patients, increased word-of-mouth, and established trust.