One of the trickiest aspects of business is creating and nurturing the type of climate you want throughout all your employees, in their interactions with colleagues and customers. Here are a few tips you can use to establish a more vibrant company culture, along with advice on working with an advertising agency to communicate it to the outside world.
Generally speaking, business leaders understand that having a strong company culture is essential to success. The culture of your firm essentially provides a sense of cohesion: it should reflect the mission and vision of the company, incorporating shared values that are central to how the company succeeds internally and externally.
Here are four ways to guide and improve your company culture:
#1 – Exhibit transparency.
One element of your business that can be helpful is simply to allow everyone to see where the company is positioned and where it’s headed. You can look at the most important analytics as a group, giving everyone a sense that they are a part of building the firm. Another way to improve transparency is a Google tradition called a “TGIF call” – a call that takes place bi-weekly, at the end of the week, and in which people can broadly ask questions (through anonymous submission if desired).
#2 – Actually integrate your values.
You can’t just post a list of supposed values on your website or on the wall at your office. "Culture is a consequence of a company's values," notes business consultant Charles Day, adding that simply listing attributes in a vacuum can be alienating. “When you see companies that are really committed to [their values] they've embedded them into the leadership behavior," he says.
#3 – Respect people’s different needs for space.
Susan Cane, in a TED Talk, discusses how businesses are designed for extroverts rather than introverts. That’s true not just in terms of processes but in terms of physical space. Open floor-plans may foster collaboration and work well for some employees. However, people who are introverted may need greater privacy. If you want to have healthy company culture, prioritize employee comfort when deciding how you will lay out the workplace.
#4 – Consider your organizational design.
Once you look at how the space is designed, you also want to assess the design of the organization, explains Jeremy Bloom in Entrepreneur. “Organizational design is the processes, structure, and hierarchy you put into place that allow you to put your culture into practice,” he says. “This will include your communication, company policies, team building, performance indicators, performance evaluations, division of responsibilities, and even how you schedule, and run, meetings.”
Communicating your culture through an advertising agency
Improving your company culture can have a positive impact on your employee morale, but it will also help customers feel connected to your business. If you want your culture to feel authentic and work to your benefit, consistency is paramount – which is why working with a full-service agency can be so effective.
At Ren Scott Creative, our multi-layered approach connects all advertising layers to increase conversions. See what sets us apart.