Managing your new leads is a vastly important part of growing a business. According to research from HubSpot, 54% more leads are generated by inbound tactics than traditional paid marketing. Good to know, but what does inbound marketing mean?
What is inbound marketing?
Inbound marketing is when a company creates something people love.
Image Source: HubSpot
Rand Fishkin, the founder of Moz, once said “Tell a story. Make it true. Make it compelling. And make it relevant.” Inbound marketing is about attracting customers and keeping them through engaging content.
To help you increase your new customer rates, we've compiled a list of our favorite inbound marketing techniques.
Tactics for inbound marketing
It's hard to gain new customers if they don’t even notice you. Below are our favorite bits of strategies on how inbound marketing helps attract, convert, close, and delight your customers.1. Attract: Blogging helps drive traffic to your website because you’re adding another page indexed page to the search engines and you’re creating new content to share on social.
Take a look at how Help Scout’s blog is gaining new subscribers:
2. Convert: When you have higher conversion rates, you have more customers, and more customers mean more money in your pocket. Landing pages help capture leads before sending them further down your marketing funnel.
Here’s a look at Bill.com landing page:
3. Close: Email remarketing campaigns close the loop on customers that have almost purchased from you or have already purchased from you.
Petco does this with it’s remarketing campaign that alerts customers when they have new reward bucks:
4. Delight: This concept is focused on delighting your customers that connect with their wants and needs. From free samples to same day bookings, these qualities are what help your customers solve their problems.
Sephora delights their customers with free samples:
Why we need inbound marketing
Inbound marketing has never been more important than today, yet businesses are still stuck in a world where customers are merely conversion rates. People have changed, and the way we communicate has changed. The mission at Ren Scott Creative is to help businesses connect with consumers online. Not just increase revenue.
Nothing makes us happier than an email campaign being sent out and dozens of current customers with questions, comments, and purchases rolling in.
Are there any examples of brands you love using inbound marketing? Share in the comments below!