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Medical Marketing Insights

     
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Anthony Watts

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Recent Posts

May 31, 2018
TV is Alive and Well in Medical Marketing

TV is Alive and Well in Medical Marketing

Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.

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May 15, 2018
How to Produce a Good Video Testimonial

How to Produce a Good Video Testimonial

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust. Video testimonials are an engaging, colorful way to use personal stories to connect with new patients—if you do it right, that is.

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April 03, 2018
Worth the Money? Advertising is Less Expensive Than You Think

Worth the Money? Advertising is Less Expensive Than You Think

Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything in between still have to be done as well.

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March 20, 2018
What Came First in Medical Marketing: Lead Generation or Branding?

What Came First in Medical Marketing: Lead Generation or Branding?

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the truth is that they don't have to be at odds. In fact, nurturing both sides is key to creating a sustainable, results-driven marketing plan.

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February 26, 2018
Pros and Cons of Hiring a Medical Marketing Agency

Pros and Cons of Hiring a Medical Marketing Agency

If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more important than ever before.

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December 20, 2017
Does Your Clinic's Marketing Fit With the Digital World?

Does Your Clinic's Marketing Fit With the Digital World?

Marketing is in the midst of a digital evolution where the old ways of connecting with customers are all but extinct. In their place is a slew of modern marketing platforms, from social media channels to mobile devices to online content and beyond—all of which, if leveraged strategically, can help you hit your business goals faster.

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April 18, 2017
Using Patient Personas for More effective medical marketing

Using Patient Personas for More effective medical marketing

Someone said to me recently, "with all the data and technology today, marketing must be easier than ever!"

Uh…No.

It’s kinda like the saying 'more money, more problems,’ except for a marketer it’s more like ‘more data, more problems’ or ‘more media, more problems.' But data is similar to money; if you organize it, plan how to allocate it and then use it to target your goals then you will have success with less stress.  

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March 06, 2017
5 Ways to Stay Motivated and Achieve Anything

5 Ways to Stay Motivated and Achieve Anything

We all know how important motivation is to fueling our activity in pursuit of our goals. Putting a finger on this driving force can be confusing though. It’s common to wonder how it might be possible to turn away from distractions, fend off procrastination, and feel propelled through the series of daily tasks with which we can realize our potential. To move forward, it helps to figure out which motivational strategies are worth implementing.

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