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Medical Marketing Insights

     
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Anthony Watts

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Recent Posts

April 18, 2017
Using Patient Personas for More effective medical marketing

Using Patient Personas for More effective medical marketing

Someone said to me recently, "with all the data and technology today, marketing must be easier than ever!"

Uh…No.

It’s kinda like the saying 'more money, more problems,’ except for a marketer it’s more like ‘more data, more problems’ or ‘more media, more problems.' But data is similar to money; if you organize it, plan how to allocate it and then use it to target your goals then you will have success with less stress.  

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March 06, 2017
5 Ways to Stay Motivated and Achieve Anything

5 Ways to Stay Motivated and Achieve Anything

We all know how important motivation is to fueling our activity in pursuit of our goals. Putting a finger on this driving force can be confusing though. It’s common to wonder how it might be possible to turn away from distractions, fend off procrastination, and feel propelled through the series of daily tasks with which we can realize our potential. To move forward, it helps to figure out which motivational strategies are worth implementing.

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February 01, 2017
Marketing Trends in 2017: Insightful Digital Predictions

Marketing Trends in 2017: Insightful Digital Predictions

In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.

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January 03, 2017
Media Planning For A Successful First Quarter

Media Planning For A Successful First Quarter

It’s easy to rest on your laurels once you have hit your numbers for the fourth quarter. But while the hard work of the holiday season is over, the hard work of next year has just begun.  

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December 09, 2016
Holiday Apps Series: Spinach & Artichoke Dip

Holiday Apps Series: Spinach & Artichoke Dip


'Tis The Season For Holiday Parties

The holidays are filled with parties, and nothing quite gets a party started like a great appetizer - especially when it's made from scratch!

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September 13, 2016
Get More Patients With These 4 Medical Marketing Strategies

Get More Patients With These 4 Medical Marketing Strategies

Medical marketing is a strategy that emphasizes new patient lead generation, patient retention, engagement, and recurring patient value for doctors. A 2013 Pew Research Center Report mentioned that “72% of internet users said they looked online for health information.” While traditional marketing focuses on revenue, a good online medical marketing strategy is rooted in building trust and lasting, long-term relationship with your patients. The benefits of building a solid medical marketing strategy include repeat patients, increased word-of-mouth, and established trust.

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August 26, 2016
Content Marketing ROI: Determine Your Goals First

Content Marketing ROI: Determine Your Goals First

Even great content cannot guarantee good ROI; without goals, your content is meaningless.

This is the underlying problem with content marketing as a whole — the goals become hidden between the well-written copy and beautifully designed graphics. What’s often forgotten is that content suffers from the ability to be “optimized” if we don’t set goals. If you determine your content marketing goals, it’s likely you’ll get to a positive ROI faster while also solving your content problems. Goals can illustrate how you turn content into conversions.

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June 06, 2016
Why TV is Still a Powerful Advertising Layer

Why TV is Still a Powerful Advertising Layer

When many people want to relax in the evenings, they skip the television set and turn to Netflix or just surf the Web. However, according to a recent market analysis, TV advertising remains the best way to reach potential customers. 

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