Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.
We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust. Video testimonials are an engaging, colorful way to use personal stories to connect with new patients—if you do it right, that is.
Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything in between still have to be done as well.
When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the truth is that they don't have to be at odds. In fact, nurturing both sides is key to creating a sustainable, results-driven marketing plan.
If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more important than ever before.
Marketing is in the midst of a digital evolution where the old ways of connecting with customers are all but extinct. In their place is a slew of modern marketing platforms, from social media channels to mobile devices to online content and beyond—all of which, if leveraged strategically, can help you hit your business goals faster.
Someone said to me recently, "with all the data and technology today, marketing must be easier than ever!"
It’s kinda like the saying 'more money, more problems,’ except for a marketer it’s more like ‘more data, more problems’ or ‘more media, more problems.' But data is similar to money; if you organize it, plan how to allocate it and then use it to target your goals then you will have success with less stress.
We all know how important motivation is to fueling our activity in pursuit of our goals. Putting a finger on this driving force can be confusing though. It’s common to wonder how it might be possible to turn away from distractions, fend off procrastination, and feel propelled through the series of daily tasks with which we can realize our potential. To move forward, it helps to figure out which motivational strategies are worth implementing.