The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.
Even great content cannot guarantee good ROI; without goals, your content is meaningless.
This is the underlying problem with content marketing as a whole — the goals become hidden between the well-written copy and beautifully designed graphics. What’s often forgotten is that content suffers from the ability to be “optimized” if we don’t set goals. If you determine your content marketing goals, it’s likely you’ll get to a positive ROI faster while also solving your content problems. Goals can illustrate how you turn content into conversions.
Every business wants loyal customers. One of the best ways to get customer loyalty is through content loyalty – through fans of your blog or social accounts. Let’s look at the topic of evergreen content and how you can zero in on themes that keep people returning for more.
Businesses understand that they can connect with consumers online. However, don’t forget the hundreds of millions you can reach through traditional advertising. Here is how to approach radio ads for success.