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Medical Marketing Insights

     
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Anthony Watts

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Recent Posts

April 18, 2017
Using Patient Personas for More effective medical marketing

Using Patient Personas for More effective medical marketing

Someone said to me recently, "with all the data and technology today, marketing must be easier than ever!"

Uh…No.

It’s kinda like the saying 'more money, more problems,’ except for a marketer it’s more like ‘more data, more problems’ or ‘more media, more problems.' But data is similar to money; if you organize it, plan how to allocate it and then use it to target your goals then you will have success with less stress.  

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March 06, 2017
5 Ways to Stay Motivated and Achieve Anything

5 Ways to Stay Motivated and Achieve Anything

We all know how important motivation is to fueling our activity in pursuit of our goals. Putting a finger on this driving force can be confusing though. It’s common to wonder how it might be possible to turn away from distractions, fend off procrastination, and feel propelled through the series of daily tasks with which we can realize our potential. To move forward, it helps to figure out which motivational strategies are worth implementing.

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February 01, 2017
Marketing Trends in 2017: Insightful Digital Predictions

Marketing Trends in 2017: Insightful Digital Predictions

In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.

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January 03, 2017
Media Planning For A Successful First Quarter

Media Planning For A Successful First Quarter

It’s easy to rest on your laurels once you have hit your numbers for the fourth quarter. But while the hard work of the holiday season is over, the hard work of next year has just begun.  

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December 12, 2016
The Perfect Holiday Gift Guide for Your Agency Coworkers

The Perfect Holiday Gift Guide for Your Agency Coworkers

With Christmas right around the corner, some of us have begun panicking. While we can’t help you shop for your eccentric great-uncle or sullen teenage niece, we can help you at the office.

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December 09, 2016
Holiday Apps Series: Spinach & Artichoke Dip

Holiday Apps Series: Spinach & Artichoke Dip


'Tis The Season For Holiday Parties

The holidays are filled with parties, and nothing quite gets a party started like a great appetizer - especially when it's made from scratch!

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October 17, 2016
Tips for Planning Your Holiday Social Media Strategies

Tips for Planning Your Holiday Social Media Strategies

‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.

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October 07, 2016
What Patients Want From Your Brand

What Patients Want From Your Brand

The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.

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