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Medical Marketing Insights

     
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Anthony Watts

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Recent Posts

October 07, 2016
What Patients Want From Your Brand

What Patients Want From Your Brand

The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.

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September 27, 2016
Attract New Prospects With Inbound Marketing

Attract New Prospects With Inbound Marketing

Managing your new leads is a vastly important part of growing a business. According to research from HubSpot, 54% more leads are generated by inbound tactics than traditional paid marketing. Good to know, but what does inbound marketing mean?

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August 26, 2016
Content Marketing ROI: Determine Your Goals First

Content Marketing ROI: Determine Your Goals First

Even great content cannot guarantee good ROI; without goals, your content is meaningless.

This is the underlying problem with content marketing as a whole — the goals become hidden between the well-written copy and beautifully designed graphics. What’s often forgotten is that content suffers from the ability to be “optimized” if we don’t set goals. If you determine your content marketing goals, it’s likely you’ll get to a positive ROI faster while also solving your content problems. Goals can illustrate how you turn content into conversions.

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August 23, 2016
Brand Awareness Takes You To The Next Level

Brand Awareness Takes You To The Next Level

When you launch your company website for the first time, there’s a good chance you want people to actually find it. If you’re smart, you’ll invest in multi-layered marketing. If you’re really smart, you’ll start with building your plan.

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August 15, 2016
Back-to-School Marketing Trends

Back-to-School Marketing Trends

It’s that time of year again...summer vacation has ended and the aisles at Target are lined with fancy new glitter pens and Jansport backpacks. All the back-to-school essentials a kid needs for that perfect first day of school.

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June 09, 2016
Produce Content That Builds Trust & Engagement for Your Brand

Produce Content That Builds Trust & Engagement for Your Brand

Every business wants loyal customers. One of the best ways to get customer loyalty is through content loyalty – through fans of your blog or social accounts. Let’s look at the topic of evergreen content and how you can zero in on themes that keep people returning for more.

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June 06, 2016
Why TV is Still a Powerful Advertising Layer

Why TV is Still a Powerful Advertising Layer

When many people want to relax in the evenings, they skip the television set and turn to Netflix or just surf the Web. However, according to a recent market analysis, TV advertising remains the best way to reach potential customers. 

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May 25, 2016
4 Tips for Radio Ads That Capture Attention & Sell

4 Tips for Radio Ads That Capture Attention & Sell

Businesses understand that they can connect with consumers online. However, don’t forget the hundreds of millions you can reach through traditional advertising. Here is how to approach radio ads for success.

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