In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.
With Christmas right around the corner, some of us have begun panicking. While we can’t help you shop for your eccentric great-uncle or sullen teenage niece, we can help you at the office.
‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.
The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.
Even great content cannot guarantee good ROI; without goals, your content is meaningless.
This is the underlying problem with content marketing as a whole — the goals become hidden between the well-written copy and beautifully designed graphics. What’s often forgotten is that content suffers from the ability to be “optimized” if we don’t set goals. If you determine your content marketing goals, it’s likely you’ll get to a positive ROI faster while also solving your content problems. Goals can illustrate how you turn content into conversions.