Your company blog has become the go-to place for customers. HubSpot stated that 92% of companies who blog have acquired a customer from their blog. And as your blog continues to grow, it can leave many business owners and marketers with one important question:
When establishing your brand, you should create a tangible experience. Tangible, like distinct. Able to create something worth sharing with family and friends and still show stability. That kind of tangible.
It helps to keep your marketing plan dynamic and adapt it to the changing seasons. Whether summer is a high point or low point for your company, here are a few tricks you can implement to ramp up social, re-energize your content marketing, and make the most of the summer.
The right marketing approach is critical to both grow your business quickly and build your brand. Here is some advice on getting better digital marketing results and effectively integrating traditional and online channels.
Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages.
You may think social media is simply an environment in which to build your brand, but it can lead directly to sales. Forming relationships is an important part of sales success, and you can get to know prospective customers through social channels. Here are quick ideas on how to use social to improve selling.
- Social selling: the stage is set
- Tactic #1: Think in terms of relationship.
- Tactic #2: Leverage social media advertising.
- Tactic #3: Set up landing pages for social publishing traffic.
- Multi-layered marketing
Increase Your Marketing ROI With Inbound
Inbound marketing is getting increasing attention for a reason. Why is it important in 2016, and what are some tips for a successful campaign?
- Inbound marketing: definition
- Why inbound marketing?
- Quick tips for success
- Better ROI for your business
Inbound marketing used to be thought of as an optional piece of marketing efforts. Now it is considered fundamental to success. Let’s look at what inbound marketing is, why it’s become so critical, and a little advice as you move forward.