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Medical Marketing Insights

     
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Karinny Dias-Koser

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Recent Posts

November 29, 2016
A Foolproof Formula for Publishing a Blog Post

A Foolproof Formula for Publishing a Blog Post

Your company blog has become the go-to place for customers. HubSpot stated that 92% of companies who blog have acquired a customer from their blog. And as your blog continues to grow, it can leave many business owners and marketers with one important question:

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October 07, 2016
What Patients Want From Your Brand

What Patients Want From Your Brand

The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.

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September 02, 2016
Recognize the Need for Branding By Asking These 11 Questions

Recognize the Need for Branding By Asking These 11 Questions

When establishing your brand, you should create a tangible experience. Tangible, like distinct. Able to create something worth sharing with family and friends and still show stability. That kind of tangible.

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July 28, 2016
Keep Marketing Hot in the Heat of Summer

Keep Marketing Hot in the Heat of Summer

It helps to keep your marketing plan dynamic and adapt it to the changing seasons. Whether summer is a high point or low point for your company, here are a few tricks you can implement to ramp up social, re-energize your content marketing, and make the most of the summer.

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July 20, 2016
How to Ramp Up Your Marketing to End the Year Strong

How to Ramp Up Your Marketing to End the Year Strong

The right marketing approach is critical to both grow your business quickly and build your brand. Here is some advice on getting better digital marketing results and effectively integrating traditional and online channels.

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July 08, 2016
4 Powerful Ways to Improve Conversions on Your Homepage

4 Powerful Ways to Improve Conversions on Your Homepage

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages. 

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March 25, 2016
How To Use Social media as a selling tool

How To Use Social media as a selling tool

You may think social media is simply an environment in which to build your brand, but it can lead directly to sales. Forming relationships is an important part of sales success, and you can get to know prospective customers through social channels. Here are quick ideas on how to use social to improve selling.

  • Social selling: the stage is set
  • Tactic #1: Think in terms of relationship.
  • Tactic #2: Leverage social media advertising.
  • Tactic #3: Set up landing pages for social publishing traffic.
  • Multi-layered marketing

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March 11, 2016
How to Create a Strategic Media Buying Campaign

How to Create a Strategic Media Buying Campaign

Are you looking to optimize your media buying strategy? Let’s look at what’s involved in media planning generally, what you need to do with each vendor you choose, and why it may be helpful to use an agency.

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