Your company blog has become the go-to place for customers. HubSpot stated that 92% of companies who blog have acquired a customer from their blog. And as your blog continues to grow, it can leave many business owners and marketers with one important question:
The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.
When establishing your brand, you should create a tangible experience. Tangible, like distinct. Able to create something worth sharing with family and friends and still show stability. That kind of tangible.
It helps to keep your marketing plan dynamic and adapt it to the changing seasons. Whether summer is a high point or low point for your company, here are a few tricks you can implement to ramp up social, re-energize your content marketing, and make the most of the summer.
The right marketing approach is critical to both grow your business quickly and build your brand. Here is some advice on getting better digital marketing results and effectively integrating traditional and online channels.
Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages.
You may think social media is simply an environment in which to build your brand, but it can lead directly to sales. Forming relationships is an important part of sales success, and you can get to know prospective customers through social channels. Here are quick ideas on how to use social to improve selling.
- Social selling: the stage is set
- Tactic #1: Think in terms of relationship.
- Tactic #2: Leverage social media advertising.
- Tactic #3: Set up landing pages for social publishing traffic.
- Multi-layered marketing