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Medical Marketing Insights

     
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Meagan Simmons

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Recent Posts

June 19, 2018
How to Win Over Impatient Readers with Your Blog Content

How to Win Over Impatient Readers with Your Blog Content

When it comes to crafting engaging blog content for your clinic’s website, patients want quick, easy-to-digest articles that get to the point. The last thing you want is for someone to overlook the important information in your blogs and choose not to read it.

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June 05, 2018
Dos and Don'ts for Scheduling Patients Over the Phone

Dos and Don'ts for Scheduling Patients Over the Phone

Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is sometimes easier said than done. Here are a few insider tips for scheduling patients over the phone.

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May 08, 2018
Why it's Important to Manage Your Google My Business Listing

Why it's Important to Manage Your Google My Business Listing

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My Business.

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April 10, 2018
How to Leverage Your Website as a Marketing Tool

How to Leverage Your Website as a Marketing Tool

In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the window and move onto the next.

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February 19, 2018
Navigating the Changing Health Care Landscape

Navigating the Changing Health Care Landscape

The future of the American health care system is anything but clear. Uncertainty reigns supreme, leaving patients and providers confused about how to move forward. But regardless of what new legislation may bring, one thing remains constant—people will always need high-quality medical care.

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December 22, 2017
Happy Holidays From Ren Scott Creative

Happy Holidays From Ren Scott Creative

May the blessings of this season fill your heart with peace, love and laughter.

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December 05, 2017
Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?

Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?

Mobile internet consumption has gone through the roof in recent years, growing roughly 44 percent every year from 2010 to 2016, according to recent data from the research firm Zenith. Insiders expect this number to steadily continue ticking upward.

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November 10, 2017
Tips for Better Social Media Photography for Your Clinic