Medical marketing is a strategy that emphasizes new patient lead generation, patient retention, engagement, and recurring patient value for doctors. A 2013 Pew Research Center Report mentioned that “72% of internet users said they looked online for health information.” While traditional marketing focuses on revenue, a good online medical marketing strategy is rooted in building trust and lasting, long-term relationship with your patients. The benefits of building a solid medical marketing strategy include repeat patients, increased word-of-mouth, and established trust.
Multi-layered marketing extends the concept of multi-channel marketing to incorporate traditional along with digital mediums. To understand why traditional advertising is still powerful, we look at a study of marketing ROI and the differences between traditional and digital engagement.
One of the trickiest aspects of business is creating and nurturing the type of climate you want throughout all your employees, in their interactions with colleagues and customers. Here are a few tips you can use to establish a more vibrant company culture, along with advice on working with an advertising agency to communicate it to the outside world.
Billboards, radio ads, and other outbound strategies are certainly still useful, but inbound marketing allows for a more directed approach. Here are five steps to reach your target demographic through an inbound campaign.
Many companies wonder whether a big-name brand gets an additional boost from Google search simply for having household-name status. In other words, does the name recognition or positive perception of a brand mean that it will feature prominently on search-engine result pages (SERPs)? Yes and no.