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Medical Marketing Insights

     
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Meagan Simmons

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Recent Posts

January 02, 2017
New Year's Resolutions That Businesses Should Actually Keep

New Year's Resolutions That Businesses Should Actually Keep

We make business New York’s resolutions every year at Ren Scott Creative, but it’s usually not much fun attempting to keep them. Setting business New Year’s resolutions is one of the best things you can do. Why? They serve as that gentle nudge to get back on track.

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December 16, 2016
Holiday Apps Series: Grandma's Pierogies

Holiday Apps Series: Grandma's Pierogies

'Tis The Season For Family Traditions

Welcome back to another episode of the Ren Scott Creative Holiday Apps Series. In this video, our Search Engine Marketing Specialist, Meagan, will be sharing with us one of her family favorite holiday appetizers- Grandma's Pierogies.

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November 28, 2016
Why You Should Use a Media Buyer

Why You Should Use a Media Buyer

Much like the town criers of days gone by, today’s media buyers are charged with getting the word out. But rather than loud voices and elaborate costumes to catch the public’s attention, their strategies are far more sophisticated.

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November 22, 2016
Cyber Monday Tips for Safe Mobile Shopping

Cyber Monday Tips for Safe Mobile Shopping

Cyber Monday is just around the corner. For a period of 24 hours, millions of people will take advantage of great online deals right from their cell phones.

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November 17, 2016
How to Choose The Right ad Agency For Your Business

How to Choose The Right ad Agency For Your Business

Digital agencies can be a gift or a curse. If you choose the right ad agency, they can keep your brand, your voice, and your customers on the same page. When done wrong, however, they can be a massive waste of time and resources.

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September 13, 2016
Get More Patients With These 4 Medical Marketing Strategies

Get More Patients With These 4 Medical Marketing Strategies

Medical marketing is a strategy that emphasizes new patient lead generation, patient retention, engagement, and recurring patient value for doctors. A 2013 Pew Research Center Report mentioned that “72% of internet users said they looked online for health information.” While traditional marketing focuses on revenue, a good online medical marketing strategy is rooted in building trust and lasting, long-term relationship with your patients. The benefits of building a solid medical marketing strategy include repeat patients, increased word-of-mouth, and established trust.

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September 07, 2016
The Landscape of Multi-Layered Marketing
August 08, 2016
Multi-Layered vs. Multi-Channel Marketing

Multi-Layered vs. Multi-Channel Marketing

Multi-layered marketing extends the concept of multi-channel marketing to incorporate traditional along with digital mediums. To understand why traditional advertising is still powerful, we look at a study of marketing ROI and the differences between traditional and digital engagement. 

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