Digital agencies can be a gift or a curse. If you choose the right ad agency, they can keep your brand, your voice, and your customers on the same page. When done wrong, however, they can be a massive waste of time and resources.
While boutique agencies are great for many reasons, at Ren Scott Creative, we found that focusing on full service multi-layered marketing strategies was a great solution to small and large businesses.
Choosing the right agency for your company is daunting. To help you choose the best digital agency for your business, there are some questions you need to ask them.
Define the Client-Agency Relationship You Want
When you’re deep into boutique agency shopping, it’s easy to forget why you’re looking for an agency at all. Here are the most important questions to ask up front:
- How would you describe your culture? Defining what cultural values are important to your business like transparency, innovation, or gratefulness will help you align with your agency of choice. If both of your core values are similar, then your company cultures will most likely foster a relationship of growth.
- What will the first 90 days look like together? Experienced agencies will be able to align your business goals with their marketing objectives. They should be able to explain what each month will consist of and when it will be happening. If they provide a detailed explanation, it is a sign that your agency of choice is looking to build a long-term relationship, not just deliver on your asks.
- How do you measure the success of a campaign? If you’re working with a boutique agency, they should be able to provide regular progress updates and explain how the process will work. Ask the agency how they track budgets, schedule, scope, and success to help you make informed decisions throughout the campaign.
- Are there examples of past client work you can show me? Whether they’ve worked in a similar market landscape as your business or not, the agency should be prepared with examples of strategies, editorial calendars, or campaigns they’ve created for past clients. These examples will give you a closer look as to how the agency thinks and how this can be transferred into results to improve your bottom-line.
- Do you have any past client references? Now that you’ve seen examples of the agency’s work, the next step is to speak directly with a client they no longer work with. Speaking with a former client provides great insight and gives you the ability to learn what work and what didn’t.
Choosing the right ad agency is a huge investment in your team, your customers, and your company. There is a extensive list of “nice-to-haves,” but you should make your choice based on a trusting, long-term relationship you see with the agency. Remember, the cost can be high, so take your time to choose what’s right for you.
How do you determine what’s right for you when selecting an agency? We’d love to hear below in the comments.