‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.
Thanks to social media, brands can connect with new and returning customers more than ever during the holidays. Keep on reading to learn about our favorite social media marketing strategies during the holidays.
7 Social Media Marketing Tips for the Holidays:
1. Choose a themeAccording to Marketing Land, social media will influence half of holiday shoppers. So, if you want to tackle marketing during the holidays, you’ll need to start with a theme. To do this, take a look back at your analytics from a year ago to find which holiday drove the most traffic. Understanding when and how your audience engages with holiday content will guide your theme choice.
2. Run a contest
It’s the season of giving, so give a little back to your loyal following. Take a look at how The Los Angeles Times tailored their cookie bake-off contest toward fans during the Thanksgiving season.
If you’re in the B2B industry, give something back to your customers they can use in their day-to-day. HubSpot gave their customers a free zip folder with 250 Instagram ready holiday themed stock photos.
3. Adjust your editorial calendar
Update your social media editorial calendar to feature evergreen holiday content based around your theme. For example, Oreo promotes their limited edition pumpkin spice cookies before Halloween.
4. Repurpose user-generated content
Starbucks is king of repurposing user-generated content. Heard of pumpkin spiced lattes? Yep, I thought so. They have their own acronym, PSL. Your consumers are more interested in hearing from their peers than from brands.
5. Partner with a cause
Customers are looking for more meaningful brand experiences and one way to achieve this during the holiday season is to partner with charity. Macy’s, for example, asks kids to mail letters to Santa. For each letter received, Macy’s donates $1 to Make-A-Wish Foundation.
6. Use holiday related hashtags
Be on the lookout for holiday related hashtags. Sprout Social put together this handy calendar of holiday hashtags for 2016 if you want to prep your evergreen holiday content. Try to mix popular hashtags with a niche hashtag to target a broad audience and your specific audience.
7. Send personalized greetings to your loyal customers
Personalization has been a buzzword in content marketing for a few years now. Why? Because it wins every time. OfficeMax’s Elf Yourself is a great example of personalized content that went viral. In the first year, Elf Yourself earned 193 million visits, and it’s still relevant today.
What social media campaigns are you planning this holiday? Share in the comments below. We’d love to hear!