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Medical Marketing Insights

     
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January 03, 2017
Media Planning For A Successful First Quarter

Media Planning For A Successful First Quarter

It’s easy to rest on your laurels once you have hit your numbers for the fourth quarter. But while the hard work of the holiday season is over, the hard work of next year has just begun.  

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January 21, 2016
Join Advertising with Marketing for a Better Customer Experience

Join Advertising with Marketing for a Better Customer Experience

Here’s how a multi-layered approach that integrates ad and marketing tech can benefit your business.

  • Interlocking systems increasingly important
  • Internal agreement = customer satisfaction
  • Effectiveness of combining via DMP

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September 14, 2015
PPC Campaign Optimization

PPC Campaign Optimization

PPC campaigns can be lucrative, but they can also be a waste of resources without proper strategy. Allstate’s Finhas Jhaveri says to consider increasing your use of generic keywords and not to ignore the user’s device.

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September 14, 2015
How to Grow Your Social Media Following [Infographic]

How to Grow Your Social Media Following [Infographic]

Great social media is no longer optional, and it’s no longer separate from search. In fact, a 2013 analysis of search engine pages by Searchmetrics found that seven of the top eight factors that led to higher rankings were related to social media.

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September 14, 2015
3 Things You Can Do Now to Help Improve Lead Generation

3 Things You Can Do Now to Help Improve Lead Generation

Conversion rate optimization (CRO) is a complex and ever-changing discipline. For proof, simply look at all of the webinars, books, conferences, and online courses on the topic. But what if you just want to get in a few quick and easy wins? And what if you want to spend no more than a few hours on it?

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September 14, 2015
4 Guaranteed Ways to Find Your Social Media Voice

4 Guaranteed Ways to Find Your Social Media Voice

A successful social media strategy can improve your visibility, your relationship with customers and, ideally, your bottom line. And an important piece of your strategy is having a distinctive, consistent voice across all social channels, from Facebook to Twitter to Instagram.

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September 14, 2015
Why Buying More Spots Doesn't Always Mean Better ROI

Why Buying More Spots Doesn't Always Mean Better ROI

It’s no secret that media consumption has changed drastically in recent decades.

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September 14, 2015
Why Cross-Platform Ad Campaigns Get the Best Results

Why Cross-Platform Ad Campaigns Get the Best Results

“TV will never be a serious competitor for radio because people must sit and keep their eyes glued on a screen,” read a 1939 editorial in The New YorkTimes.

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