It’s easy to rest on your laurels once you have hit your numbers for the fourth quarter. But while the hard work of the holiday season is over, the hard work of next year has just begun.
Here’s how a multi-layered approach that integrates ad and marketing tech can benefit your business.
- Interlocking systems increasingly important
- Internal agreement = customer satisfaction
- Effectiveness of combining via DMP
Great social media is no longer optional, and it’s no longer separate from search. In fact, a 2013 analysis of search engine pages by Searchmetrics found that seven of the top eight factors that led to higher rankings were related to social media.
Conversion rate optimization (CRO) is a complex and ever-changing discipline. For proof, simply look at all of the webinars, books, conferences, and online courses on the topic. But what if you just want to get in a few quick and easy wins? And what if you want to spend no more than a few hours on it?
A successful social media strategy can improve your visibility, your relationship with customers and, ideally, your bottom line. And an important piece of your strategy is having a distinctive, consistent voice across all social channels, from Facebook to Twitter to Instagram.
It’s no secret that media consumption has changed drastically in recent decades.
“TV will never be a serious competitor for radio because people must sit and keep their eyes glued on a screen,” read a 1939 editorial in The New YorkTimes.