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Medical Marketing Insights

     
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June 19, 2018
How to Win Over Impatient Readers with Your Blog Content

How to Win Over Impatient Readers with Your Blog Content

When it comes to crafting engaging blog content for your clinic’s website, patients want quick, easy-to-digest articles that get to the point. The last thing you want is for someone to overlook the important information in your blogs and choose not to read it.

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June 05, 2018
Dos and Don'ts for Scheduling Patients Over the Phone

Dos and Don'ts for Scheduling Patients Over the Phone

Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is sometimes easier said than done. Here are a few insider tips for scheduling patients over the phone.

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May 31, 2018
TV is Alive and Well in Medical Marketing

TV is Alive and Well in Medical Marketing

Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.

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May 22, 2018
Patient Testimonials: The Good, the Bad & the Ugly

Patient Testimonials: The Good, the Bad & the Ugly

There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or collaborating with a full-service marketing agency, it pays to know the basics. Here's how to make your video testimonials stand out from the pack—and ultimately help you convert interested viewers into new patients.

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May 15, 2018
How to Produce a Good Video Testimonial

How to Produce a Good Video Testimonial

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust. Video testimonials are an engaging, colorful way to use personal stories to connect with new patients—if you do it right, that is.

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May 08, 2018
Why it's Important to Manage Your Google My Business Listing

Why it's Important to Manage Your Google My Business Listing

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My Business.

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May 01, 2018
The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.

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April 10, 2018
How to Leverage Your Website as a Marketing Tool

How to Leverage Your Website as a Marketing Tool

In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the window and move onto the next.

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