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Medical Marketing Insights

     
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April 18, 2017
Using Patient Personas for More effective medical marketing

Using Patient Personas for More effective medical marketing

Someone said to me recently, "with all the data and technology today, marketing must be easier than ever!"

Uh…No.

It’s kinda like the saying 'more money, more problems,’ except for a marketer it’s more like ‘more data, more problems’ or ‘more media, more problems.' But data is similar to money; if you organize it, plan how to allocate it and then use it to target your goals then you will have success with less stress.  

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September 13, 2016
Get More Patients With These 4 Medical Marketing Strategies

Get More Patients With These 4 Medical Marketing Strategies

Medical marketing is a strategy that emphasizes new patient lead generation, patient retention, engagement, and recurring patient value for doctors. A 2013 Pew Research Center Report mentioned that “72% of internet users said they looked online for health information.” While traditional marketing focuses on revenue, a good online medical marketing strategy is rooted in building trust and lasting, long-term relationship with your patients. The benefits of building a solid medical marketing strategy include repeat patients, increased word-of-mouth, and established trust.

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