When it comes to crafting engaging blog content for your clinic’s website, patients want quick, easy-to-digest articles that get to the point. The last thing you want is for someone to overlook the important information in your blogs and choose not to read it.
Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is sometimes easier said than done. Here are a few insider tips for scheduling patients over the phone.
There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or collaborating with a full-service marketing agency, it pays to know the basics. Here's how to make your video testimonials stand out from the pack—and ultimately help you convert interested viewers into new patients.
We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust. Video testimonials are an engaging, colorful way to use personal stories to connect with new patients—if you do it right, that is.
Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My Business.
Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.