Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything in between still have to be done as well.
A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an investment, not an expense.
When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the truth is that they don't have to be at odds. In fact, nurturing both sides is key to creating a sustainable, results-driven marketing plan.
Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can ultimately grow your patient base. The end game is a loyal set of patients who trust you with their health care needs and refer you to friends and family.
The future of the American health care system is anything but clear. Uncertainty reigns supreme, leaving patients and providers confused about how to move forward. But regardless of what new legislation may bring, one thing remains constant—people will always need high-quality medical care.
Marketing is in the midst of a digital evolution where the old ways of connecting with customers are all but extinct. In their place is a slew of modern marketing platforms, from social media channels to mobile devices to online content and beyond—all of which, if leveraged strategically, can help you hit your business goals faster.
Someone said to me recently, "with all the data and technology today, marketing must be easier than ever!"
It’s kinda like the saying 'more money, more problems,’ except for a marketer it’s more like ‘more data, more problems’ or ‘more media, more problems.' But data is similar to money; if you organize it, plan how to allocate it and then use it to target your goals then you will have success with less stress.
Medical marketing is a strategy that emphasizes new patient lead generation, patient retention, engagement, and recurring patient value for doctors. A 2013 Pew Research Center Report mentioned that “72% of internet users said they looked online for health information.” While traditional marketing focuses on revenue, a good online medical marketing strategy is rooted in building trust and lasting, long-term relationship with your patients. The benefits of building a solid medical marketing strategy include repeat patients, increased word-of-mouth, and established trust.