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Medical Marketing Insights

     
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June 12, 2018
Effective Medical Marketing Strategies

Effective Medical Marketing Strategies

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced because you aren't selling a product—you're essentially selling trust. Understanding the complex terrain of medical marketing is key. Here are a handful of effective, tried-and-true strategies.

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February 26, 2018
Pros and Cons of Hiring a Medical Marketing Agency

Pros and Cons of Hiring a Medical Marketing Agency

If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more important than ever before.

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October 17, 2016
Tips for Planning Your Holiday Social Media Strategies

Tips for Planning Your Holiday Social Media Strategies

‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.

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October 07, 2016
What Patients Want From Your Brand

What Patients Want From Your Brand

The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.

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September 27, 2016
Attract New Prospects With Inbound Marketing

Attract New Prospects With Inbound Marketing

Managing your new leads is a vastly important part of growing a business. According to research from HubSpot, 54% more leads are generated by inbound tactics than traditional paid marketing. Good to know, but what does inbound marketing mean?

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June 15, 2016
Nurture Your  Leads with These 4 Effective Strategies

Nurture Your  Leads with These 4 Effective Strategies

Inbound marketing is important to business success, and that becomes more true all the time. Here are a few ways to best nurture your leads and optimize your marketing plan.

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June 09, 2016
Produce Content That Builds Trust & Engagement for Your Brand

Produce Content That Builds Trust & Engagement for Your Brand

Every business wants loyal customers. One of the best ways to get customer loyalty is through content loyalty – through fans of your blog or social accounts. Let’s look at the topic of evergreen content and how you can zero in on themes that keep people returning for more.

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April 15, 2016
ATTRACT YOUR TARGET AUDIENCE WITH INBOUND MARKETING

ATTRACT YOUR TARGET AUDIENCE WITH INBOUND MARKETING

Billboards, radio ads, and other outbound strategies are certainly still useful, but inbound marketing allows for a more directed approach. Here are five steps to reach your target demographic through an inbound campaign.

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