For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced because you aren't selling a product—you're essentially selling trust. Understanding the complex terrain of medical marketing is key. Here are a handful of effective, tried-and-true strategies.
If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more important than ever before.
‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.
The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how honest, quality medical practice is needed. Doctors need to connect with patient’s wants and needs — not what they think are their wants or needs.
Inbound marketing is important to business success, and that becomes more true all the time. Here are a few ways to best nurture your leads and optimize your marketing plan.
Every business wants loyal customers. One of the best ways to get customer loyalty is through content loyalty – through fans of your blog or social accounts. Let’s look at the topic of evergreen content and how you can zero in on themes that keep people returning for more.
Billboards, radio ads, and other outbound strategies are certainly still useful, but inbound marketing allows for a more directed approach. Here are five steps to reach your target demographic through an inbound campaign.