When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the truth is that they don't have to be at odds. In fact, nurturing both sides is key to creating a sustainable, results-driven marketing plan.
A customer’s first impression is key making the first call to your office a critical moment. Unfortunately, many medical practices are unaware that 20-30% of potential new patients are lost on the initial phone call to their office.
We make business New York’s resolutions every year at Ren Scott Creative, but it’s usually not much fun attempting to keep them. Setting business New Year’s resolutions is one of the best things you can do. Why? They serve as that gentle nudge to get back on track.
Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages.
Inbound marketing is important to business success, and that becomes more true all the time. Here are a few ways to best nurture your leads and optimize your marketing plan.
Online marketing is a huge industry. Approach it in the most business-savvy way by looking at trends that will be strong in 2016.
“These are the new leads. These are the Glengarry leads. And to you they're gold.” – Blake (Alec Baldwin), Glengarry Glen Ross
Business success is ultimately all about sales, and it’s difficult to sell if you don’t have strong leads. What is a lead? A lead is a potential customer, representing possible future revenue for your company.
Here are a few ways to generate leads so that your business can grow.