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Medical Marketing Insights

     
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January 03, 2017
Media Planning For A Successful First Quarter

Media Planning For A Successful First Quarter

It’s easy to rest on your laurels once you have hit your numbers for the fourth quarter. But while the hard work of the holiday season is over, the hard work of next year has just begun.  

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January 02, 2017
New Year's Resolutions That Businesses Should Actually Keep

New Year's Resolutions That Businesses Should Actually Keep

We make business New York’s resolutions every year at Ren Scott Creative, but it’s usually not much fun attempting to keep them. Setting business New Year’s resolutions is one of the best things you can do. Why? They serve as that gentle nudge to get back on track.

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July 08, 2016
4 Powerful Ways to Improve Conversions on Your Homepage

4 Powerful Ways to Improve Conversions on Your Homepage

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages. 

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June 15, 2016
Nurture Your  Leads with These 4 Effective Strategies

Nurture Your  Leads with These 4 Effective Strategies

Inbound marketing is important to business success, and that becomes more true all the time. Here are a few ways to best nurture your leads and optimize your marketing plan.

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January 11, 2016
Emerging Trends in Online Marketing to Look for in 2016

Emerging Trends in Online Marketing to Look for in 2016

Online marketing is a huge industry. Approach it in the most business-savvy way by looking at trends that will be strong in 2016.

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December 30, 2015
How to generate leads and grow business

How to generate leads and grow business

“These are the new leads. These are the Glengarry leads. And to you they're gold.” – Blake (Alec Baldwin), Glengarry Glen Ross

Business success is ultimately all about sales, and it’s difficult to sell if you don’t have strong leads. What is a lead? A lead is a potential customer, representing possible future revenue for your company.

Here are a few ways to generate leads so that your business can grow.

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December 22, 2015
Personalization for Lead Generation

Personalization for Lead Generation

from recognition to action

Is personalization important for online success? Companies have long thought that it is. In fact, an incredible 94% of businesses noted that dynamically customizing user experience (UX) was fundamental to their growth in a 2013 survey. Businesses didn’t just want to use the strategy to boost their revenue, though. The improved user experience has value on its own, said two out of three client-side businesses (66%).

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November 16, 2015
Top 3 Critical Website Changes to Improve Lead Generation

Top 3 Critical Website Changes to Improve Lead Generation

Minimalism is the best policy if you want to optimize lead generation on your landing pages.

Here are three ways to simplify and boost your conversion rate.

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