We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust. Video testimonials are an engaging, colorful way to use personal stories to connect with new patients—if you do it right, that is.
Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.
Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything in between still have to be done as well.
A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an investment, not an expense.
Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can ultimately grow your patient base. The end game is a loyal set of patients who trust you with their health care needs and refer you to friends and family.
If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more important than ever before.
The future of the American health care system is anything but clear. Uncertainty reigns supreme, leaving patients and providers confused about how to move forward. But regardless of what new legislation may bring, one thing remains constant—people will always need high-quality medical care.