Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can ultimately grow your patient base. The end game is a loyal set of patients who trust you with their health care needs and refer you to friends and family.
If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more important than ever before.
The future of the American health care system is anything but clear. Uncertainty reigns supreme, leaving patients and providers confused about how to move forward. But regardless of what new legislation may bring, one thing remains constant—people will always need high-quality medical care.
Digital agencies can be a gift or a curse. If you choose the right ad agency, they can keep your brand, your voice, and your customers on the same page. When done wrong, however, they can be a massive waste of time and resources.
It helps to keep your marketing plan dynamic and adapt it to the changing seasons. Whether summer is a high point or low point for your company, here are a few tricks you can implement to ramp up social, re-energize your content marketing, and make the most of the summer.
One of the trickiest aspects of business is creating and nurturing the type of climate you want throughout all your employees, in their interactions with colleagues and customers. Here are a few tips you can use to establish a more vibrant company culture, along with advice on working with an advertising agency to communicate it to the outside world.