Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My Business.
Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.
Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything in between still have to be done as well.
A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an investment, not an expense.
When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the truth is that they don't have to be at odds. In fact, nurturing both sides is key to creating a sustainable, results-driven marketing plan.
A customer’s first impression is key making the first call to your office a critical moment. Unfortunately, many medical practices are unaware that 20-30% of potential new patients are lost on the initial phone call to their office.
Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can ultimately grow your patient base. The end game is a loyal set of patients who trust you with their health care needs and refer you to friends and family.
If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more important than ever before.