For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced because you aren't selling a product—you're essentially selling trust. Understanding the complex terrain of medical marketing is key. Here are a handful of effective, tried-and-true strategies.
Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is sometimes easier said than done. Here are a few insider tips for scheduling patients over the phone.
Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My Business.
Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.
Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything in between still have to be done as well.
A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an investment, not an expense.
When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the truth is that they don't have to be at odds. In fact, nurturing both sides is key to creating a sustainable, results-driven marketing plan.
A customer’s first impression is key making the first call to your office a critical moment. Unfortunately, many medical practices are unaware that 20-30% of potential new patients are lost on the initial phone call to their office.