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Medical Marketing Insights

     
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February 01, 2017
Marketing Trends in 2017: Insightful Digital Predictions

Marketing Trends in 2017: Insightful Digital Predictions

In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.

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March 17, 2016
How Does Brand Correspond With Google Ranking?

How Does Brand Correspond With Google Ranking?

Many companies wonder whether a big-name brand gets an additional boost from Google search simply for having household-name status. In other words, does the name recognition or positive perception of a brand mean that it will feature prominently on search-engine result pages (SERPs)? Yes and no.

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January 11, 2016
Emerging Trends in Online Marketing to Look for in 2016

Emerging Trends in Online Marketing to Look for in 2016

Online marketing is a huge industry. Approach it in the most business-savvy way by looking at trends that will be strong in 2016.

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September 14, 2015
How to Maximize Your Digital Marketing Strategy

How to Maximize Your Digital Marketing Strategy

Marketing has gone online

Many startups don’t have big marketing budgets, so they have to choose marketing channels that are the likeliest to boost revenues and keep the business active and growing. Everyone knows that the Internet is an incredibly important place to excel as a business, so it makes sense that digital marketing is booming as a corollary to web design.

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September 14, 2015
4 Tips for Creating Valuable Content

4 Tips for Creating Valuable Content

Many people would rather imitate those around them than come up with their own ideas. In fact, imitation can be incredibly lucrative, as indicated by a study from Ohio State University professor Oded Shenkar.

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September 14, 2015
PPC Campaign Optimization

PPC Campaign Optimization

PPC campaigns can be lucrative, but they can also be a waste of resources without proper strategy. Allstate’s Finhas Jhaveri says to consider increasing your use of generic keywords and not to ignore the user’s device.

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September 14, 2015
Active Social Listening Improves Marketing Efforts

Active Social Listening Improves Marketing Efforts

By using social listening to refine their marketing efforts, Mattel, Warby Parker, and Cisco are using engagement and analytics to build their brands.

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September 14, 2015
How to Grow Your Social Media Following [Infographic]

How to Grow Your Social Media Following [Infographic]

Great social media is no longer optional, and it’s no longer separate from search. In fact, a 2013 analysis of search engine pages by Searchmetrics found that seven of the top eight factors that led to higher rankings were related to social media.

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