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Medical Marketing Insights

     
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March 28, 2018
6 Reasons to Invest in Medical Marketing For Your Practice

6 Reasons to Invest in Medical Marketing For Your Practice

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an investment, not an expense.

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December 05, 2017
Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?

Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?

Mobile internet consumption has gone through the roof in recent years, growing roughly 44 percent every year from 2010 to 2016, according to recent data from the research firm Zenith. Insiders expect this number to steadily continue ticking upward.

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February 01, 2017
Marketing Trends in 2017: Insightful Digital Predictions

Marketing Trends in 2017: Insightful Digital Predictions

In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.

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March 17, 2016
How Does Brand Correspond With Google Ranking?

How Does Brand Correspond With Google Ranking?

Many companies wonder whether a big-name brand gets an additional boost from Google search simply for having household-name status. In other words, does the name recognition or positive perception of a brand mean that it will feature prominently on search-engine result pages (SERPs)? Yes and no.

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January 11, 2016
Emerging Trends in Online Marketing to Look for in 2016

Emerging Trends in Online Marketing to Look for in 2016

Online marketing is a huge industry. Approach it in the most business-savvy way by looking at trends that will be strong in 2016.

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September 14, 2015
How to Maximize Your Digital Marketing Strategy

How to Maximize Your Digital Marketing Strategy

Marketing has gone online

Many startups don’t have big marketing budgets, so they have to choose marketing channels that are the likeliest to boost revenues and keep the business active and growing. Everyone knows that the Internet is an incredibly important place to excel as a business, so it makes sense that digital marketing is booming as a corollary to web design.

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September 14, 2015
4 Tips for Creating Valuable Content

4 Tips for Creating Valuable Content

Many people would rather imitate those around them than come up with their own ideas. In fact, imitation can be incredibly lucrative, as indicated by a study from Ohio State University professor Oded Shenkar.

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September 14, 2015
Active Social Listening Improves Marketing Efforts

Active Social Listening Improves Marketing Efforts

By using social listening to refine their marketing efforts, Mattel, Warby Parker, and Cisco are using engagement and analytics to build their brands.

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