In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.
Many companies wonder whether a big-name brand gets an additional boost from Google search simply for having household-name status. In other words, does the name recognition or positive perception of a brand mean that it will feature prominently on search-engine result pages (SERPs)? Yes and no.
Online marketing is a huge industry. Approach it in the most business-savvy way by looking at trends that will be strong in 2016.
Marketing has gone online
Many startups don’t have big marketing budgets, so they have to choose marketing channels that are the likeliest to boost revenues and keep the business active and growing. Everyone knows that the Internet is an incredibly important place to excel as a business, so it makes sense that digital marketing is booming as a corollary to web design.
By using social listening to refine their marketing efforts, Mattel, Warby Parker, and Cisco are using engagement and analytics to build their brands.
Great social media is no longer optional, and it’s no longer separate from search. In fact, a 2013 analysis of search engine pages by Searchmetrics found that seven of the top eight factors that led to higher rankings were related to social media.