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Medical Marketing Insights

     
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June 12, 2018
Effective Medical Marketing Strategies

Effective Medical Marketing Strategies

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced because you aren't selling a product—you're essentially selling trust. Understanding the complex terrain of medical marketing is key. Here are a handful of effective, tried-and-true strategies.

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May 22, 2018
Patient Testimonials: The Good, the Bad & the Ugly

Patient Testimonials: The Good, the Bad & the Ugly

There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or collaborating with a full-service marketing agency, it pays to know the basics. Here's how to make your video testimonials stand out from the pack—and ultimately help you convert interested viewers into new patients.

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November 10, 2017
Tips for Better Social Media Photography for Your Clinic
October 17, 2016
Tips for Planning Your Holiday Social Media Strategies

Tips for Planning Your Holiday Social Media Strategies

‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.

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March 25, 2016
How To Use Social media as a selling tool

How To Use Social media as a selling tool

You may think social media is simply an environment in which to build your brand, but it can lead directly to sales. Forming relationships is an important part of sales success, and you can get to know prospective customers through social channels. Here are quick ideas on how to use social to improve selling.

  • Social selling: the stage is set
  • Tactic #1: Think in terms of relationship.
  • Tactic #2: Leverage social media advertising.
  • Tactic #3: Set up landing pages for social publishing traffic.
  • Multi-layered marketing

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February 25, 2016
Starting A Career in Social Media marketing

Starting A Career in Social Media marketing

Are you interested in the growing field of social media marketing? Here are four facts to consider as you approach a potential career in the industry.

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February 17, 2016
4 Tips for social media content promotion

4 Tips for social media content promotion

  • The state of content marketing
  • A/B tests
  • Stronger visuals
  • Tweaking your titles
  • Repurposing
  • Getting results

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February 03, 2016
The Impact of Mobile Marketing on Social Media

The Impact of Mobile Marketing on Social Media

Mobile is becoming an increasingly important component of any winning marketing strategy. It’s necessary to notice the ways mobile marketing is influencing social media so you can use those trends to your advantage.

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