For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced because you aren't selling a product—you're essentially selling trust. Understanding the complex terrain of medical marketing is key. Here are a handful of effective, tried-and-true strategies.
There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or collaborating with a full-service marketing agency, it pays to know the basics. Here's how to make your video testimonials stand out from the pack—and ultimately help you convert interested viewers into new patients.
‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing strategy, your customers are just like you. They want holiday hashtags, over-the-top personalization, and sweet season’s greetings from their favorite brands.
You may think social media is simply an environment in which to build your brand, but it can lead directly to sales. Forming relationships is an important part of sales success, and you can get to know prospective customers through social channels. Here are quick ideas on how to use social to improve selling.
- Social selling: the stage is set
- Tactic #1: Think in terms of relationship.
- Tactic #2: Leverage social media advertising.
- Tactic #3: Set up landing pages for social publishing traffic.
- Multi-layered marketing