Mobile internet consumption has gone through the roof in recent years, growing roughly 44 percent every year from 2010 to 2016, according to recent data from the research firm Zenith. Insiders expect this number to steadily continue ticking upward.
Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages.
Search engine optimization (SEO) can succeed in driving traffic to your site. What about once the traffic is there, though? At that point, conversion rate optimization (CRO) allows you to turn users into buyers. Here are 7 typical campaign elements and a scenario explaining why CRO is valuable.