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Medical Marketing Insights

     
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December 05, 2017
Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?

Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?

Mobile internet consumption has gone through the roof in recent years, growing roughly 44 percent every year from 2010 to 2016, according to recent data from the research firm Zenith. Insiders expect this number to steadily continue ticking upward.

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July 08, 2016
4 Powerful Ways to Improve Conversions on Your Homepage

4 Powerful Ways to Improve Conversions on Your Homepage

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages. 

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March 29, 2016
Why Is It So Important to Optimize Your Website for Conversions?

Why Is It So Important to Optimize Your Website for Conversions?

Search engine optimization (SEO) can succeed in driving traffic to your site. What about once the traffic is there, though? At that point, conversion rate optimization (CRO) allows you to turn users into buyers. Here are 7 typical campaign elements and a scenario explaining why CRO is valuable.

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