Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.
Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages.