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Medical Marketing Insights

     
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May 01, 2018
The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the healthcare process, discretion becomes even more vital.

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April 10, 2018
How to Leverage Your Website as a Marketing Tool

How to Leverage Your Website as a Marketing Tool

In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the window and move onto the next.

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July 08, 2016
4 Powerful Ways to Improve Conversions on Your Homepage

4 Powerful Ways to Improve Conversions on Your Homepage

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages. 

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