In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the window and move onto the next.
Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages.