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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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medical marketing, patient conversions, call practices, email marketing, digital advertising

Why the Best Sales Pitch Isn't a Pitch at All
By Karen Barrera on September 18, 2018

Why the Best Sales Pitch Isn't a Pitch at All Sales pitches aren't exactly known for their authenticity, but that's ironically what sets a good one apart from the rest. Trading generic...

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Online Marketing, digital medical marketing, email marketing

Why Appointment Reminders Should Be An Important Part of Your Email Marketing Strategy
By Caitlin Malone on September 11, 2018

When we talk about digital marketing, our minds tend to jump to websites and social media channels. While these are certainly some of the main players, there's one other digital...

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Online Marketing, lead generation, marketing and advertising, medical marketing

What is A/B Testing & How Can An Agency Help You Do It Right?
By Meagan Simmons on September 6, 2018

A lot of work goes into crafting an effective marketing plan. In order to make an impact—and ultimately drive revenue goals—you have to customize your strategy to reflect your medical...

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Online Marketing, brand awareness, medical marketing, market research

Expanding Your Practice? Here are Some Tips on Choosing a Successful Second Location
By Anthony Watts on August 29, 2018

Owning a private medical practice is very much a business and building a successful brand may require expanding at some point. This is where opening a second location comes in. Remember,...

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medical marketing, digital medical marketing, digital advertising, advertising technology

What is Ad Tech and How Can it Optimize Your Medical Marketing Efforts
By Anthony Watts on August 23, 2018

Long gone are the days of one-size-fits-all advertising. Making the most of today's digital landscape requires dynamic campaigns that harness the power of customization. Personalized...

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lead generation, marketing and advertising, business goals, digital medical marketing

How to Calculate the Return on Investment from Each Ad Channel
By Meagan Simmons on August 14, 2018

When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...

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marketing and advertising, medical marketing, digital medical marketing, content marketing, social media engagement

Debunking Medical Marketing Myths
By Anthony Watts on August 8, 2018

There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...

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social media marketing, digital medical marketing, content marketing, social media engagement, facebook privacy settings

A Comprehensive Guide to Updating Your Facebook Privacy Settings
By Caitlin Malone on August 2, 2018

It's been a rough year for Facebook, the social media platform that is still in the hot seat over the whole Cambridge Analytica scandal. The personal data of tens of millions of users...

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