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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Google My Business, seo best practices, website optimization

Local SEO Strategies to Help Your Medical Practice Rank on Google
By Meagan Simmons on October 5, 2018

If you're launching a website for your medical practice, good on you—it's a fundamental marketing tool that's absolutely vital for attracting new leads and building a reliable patient...

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digital advertising, email marketing, digital medical marketing

The Role of Automation in Digital Marketing
By Caitlin Malone on September 26, 2018

It feels like we can pretty much automate everything these days. From paying our monthly bills to managing our home appliances, nothing is off the table—even when it comes to our...

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digital advertising, email marketing, patient conversions, call practices, medical marketing

Why the Best Sales Pitch Isn't a Pitch at All
By Karen Barrera on September 18, 2018

Why the Best Sales Pitch Isn't a Pitch at All Sales pitches aren't exactly known for their authenticity, but that's ironically what sets a good one apart from the rest. Trading generic...

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email marketing, digital medical marketing, Online Marketing

Why Appointment Reminders Should Be An Important Part of Your Email Marketing Strategy
By Caitlin Malone on September 11, 2018

When we talk about digital marketing, our minds tend to jump to websites and social media channels. While these are certainly some of the main players, there's one other digital...

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Online Marketing, lead generation, marketing and advertising, medical marketing

What is A/B Testing & How Can An Agency Help You Do It Right?
By Meagan Simmons on September 6, 2018

A lot of work goes into crafting an effective marketing plan. In order to make an impact—and ultimately drive revenue goals—you have to customize your strategy to reflect your medical...

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market research, Online Marketing, brand awareness, medical marketing

Expanding Your Practice? Here are Some Tips on Choosing a Successful Second Location
By Anthony Watts on August 29, 2018

Owning a private medical practice is very much a business and building a successful brand may require expanding at some point. This is where opening a second location comes in. Remember,...

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advertising technology, digital advertising, medical marketing, digital medical marketing

What is Ad Tech and How Can it Optimize Your Medical Marketing Efforts
By Anthony Watts on August 23, 2018

Long gone are the days of one-size-fits-all advertising. Making the most of today's digital landscape requires dynamic campaigns that harness the power of customization. Personalized...

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digital medical marketing, business goals, lead generation, marketing and advertising

How to Calculate the Return on Investment from Each Ad Channel
By Meagan Simmons on August 14, 2018

When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...

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