Meagan comes to Ren Scott Creative from the scorching hot desert of Arizona, but it's her cool demeanor and get-it-done attitude that keeps it all moving forward in the digital department. Speaking of moving, you may find her at your local gym teaching Zumba when she's not rockin' "the Google."
Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which people can convert. While landing pages can be enormously effective, many of us gravitate toward those methods and forget about the website conversions that can occur right on our homepages.
Why convert right on the homepage? For one, that page probably gets more traffic than any other. How many potential customers bounce before they become engaged? Work on getting a small portion of those runaway users to stay, and you’ve supercharged your ability to convert more leads.
Method #1. Show folks some folks.
Why not show people doing what you want them to do? In other words, you want images of people on your homepage, explains Andy Goddard of HubSpot. “If you don't include images of people actually using your product or service (or looking like they need to),” he says, “it could be difficult for others to imagine themselves doing so.”
Method #2. Think carefully about the page’s real estate.
According to online marketing expert Neil Patel’s Kissmetrics, you want the most critical information to be above the fold. As with a newspaper, you want to captivate people before they have to take any action, whether a flip of the wrist or a mouse-scroll. Also, clean everything up. You want to be guiding the visitor’s eyes straight toward the most salient aspects of your message.
Method #3. Create excitement that is free of the hype.
Your language is critical to website conversions, of course. The key is to strike a balance between dramatic writing and more straightforward copy, advises Jayson Demers in Entrepreneur. While you do want to incorporate “emotionally-charged language and amazing storytelling,” he says, throw out any excessively salesy hype in favor of “clear, compelling copy that helps your visitors make a purchase decision.”
Method #4. Provide social proof.
Many sites put testimonials on a subpage that makes them a bit difficult to find. Any forms of social proof, essentially indications that people are happy with your service, are critical to website conversions. Don’t have these yet? Gather strong quotes from people, says Goddard, along with their names and pictures if you can.
The multi-layered approach
Do you want to convert more leads for your business? At Ren Scott Creative, we use a multi-layered approach to generate leads, build brands, and increase revenue. See what sets us apart.