Caitlin is a born and raised FL girl. Her passion for creating digital marketing content shines brighter than the Florida sun. Known as THE grammar guru, she has a keen eye for catching the most minute mistakes when it comes to marketing copy. When she isn't knee deep in content, she's living her best life as a fur mom to her three dogs Yuki, Soba, and Kuma.
It's been a rough year for Facebook, the social media platform that is still in the hot seat over the whole Cambridge Analytica scandal. The personal data of tens of millions of users was shared during the debacle, resulting in public outcry and renewed pressure on the social networking giant to protect private user information.
It isn't all that surprising that consumers are leery when it comes to putting faith in Facebook again – user trust has dropped by 66 percent, according to NBC. However, Facebook is still one of the most widely used social media platforms with 2.19 billion monthly active users.
It's a powerful tool when it comes to social media marketing and staying connected with patients, but it goes without saying that patients want reassurance that their personal information is safe and sound—especially in the medical field.
Similarly, you want to make sure that your own privacy settings are such that your posts are actually reaching your target demographic and your information (i.e. email address and physical address) are indeed visible. Here's a quick and easy guide to updating your Facebook privacy settings.
Check Your Current Privacy Settings
Once you're on your clinic's Facebook homepage, you'll see a question mark at the top right, next to the notification icon. Click there, then click on "Privacy." From there, a number of options will pop up, including:
How can I adjust my privacy settings?
When I post something, how do I choose who can see it?
How do I change the audience of a post I've shared on my timeline?
At the very bottom of the list, you'll see, "See more help about privacy." Following this link will bring you to a comprehensive page that's all about managing your settings. This will also help you pinpoint what your current settings are.
Run a Privacy Checkup
If you aren't sure where to start, click on the link that says, "What's a Privacy Checkup and how can I find it?" (You can also find "Privacy Checkup" under the question mark on your homepage.)
A Privacy Checkup will clarify things pretty quickly, from who can see your posts and profile information to your current app settings. The Privacy Checkup is great for helping you make sure that your posts are actually reaching the people you want to interact with on Facebook. From here, tweak and adjust until you're comfortable with the privacy settings.
Social media marketing is a dynamic, ever-changing piece of a clinic's overall medical marketing strategy. Those who outsource the task to a full-service marketing agency free themselves up for what matters most—delivering outstanding patient care. Ren Scott Creative can manage your social media platforms for you, helping you connect with patients on what matters most to them.