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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Anthony Watts

If you need a smile or want to know what’s hot on-line, Anthony is your go-to guy. As reigning Father of the Year, you can be sure he is equipped with the utmost patience and determination to foster and cultivate any online marketing plan! His digital expertise is a lot like his famous Bloody Marys: loaded with goodies and guaranteed to satisfy.

marketing and advertising, medical marketing, digital medical marketing, content marketing, social media engagement

Debunking Medical Marketing Myths
By Anthony Watts on August 8, 2018

There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...

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Online Marketing, social media marketing, social media influencer

The Power of a Social Media Influencer and How They Can Fit Into a Medical Marketing Campaign
By Anthony Watts on July 17, 2018

"Social media influencer" is a fairly new phrase making its way around marketing circles, and with good reason—collaborating for a marketing campaign is a powerful way to reach...

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marketing and advertising, digital medical marketing, TV Marketing

TV is Alive and Well in Medical Marketing
By Anthony Watts on May 31, 2018

Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.

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marketing and advertising, digital medical marketing, video testimonial

How to Produce a Good Video Testimonial
By Anthony Watts on May 15, 2018

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust....

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marketing and advertising, business goals, medical marketing, digital medical marketing

Worth the Money? Advertising is Less Expensive Than You Think
By Anthony Watts on April 3, 2018

Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything...

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lead generation, brand awareness, medical marketing, digital medical marketing

What Came First in Medical Marketing: Lead Generation or Branding?
By Anthony Watts on March 20, 2018

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the...

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lead generation, medical marketing, patient conversions, call practices

Want to Increase Patient Conversions? Start with the First Call
By Anthony Watts on March 13, 2018

A customer’s first impression is key making the first call to your office a critical moment. Unfortunately, many medical practices are unaware that 20-30% of potential new patients are...

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marketing and advertising, inbound marketing, medical marketing

Pros and Cons of Hiring a Medical Marketing Agency
By Anthony Watts on February 26, 2018

If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more...

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