<img src="http://www.svr-prc-01.com/23018.png" style="display:none;">
  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

    Continue Reading

  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

    Continue Reading

  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

    Continue Reading

Anthony Watts

If you need a smile or want to know what’s hot on-line, Anthony is your go-to guy. As reigning Father of the Year, you can be sure he is equipped with the utmost patience and determination to foster and cultivate any online marketing plan! His digital expertise is a lot like his famous Bloody Marys: loaded with goodies and guaranteed to satisfy.

market research, Online Marketing, brand awareness, medical marketing

Expanding Your Practice? Here are Some Tips on Choosing a Successful Second Location
By Anthony Watts on August 29, 2018

Owning a private medical practice is very much a business and building a successful brand may require expanding at some point. This is where opening a second location comes in. Remember,...

Continue Reading

advertising technology, digital advertising, medical marketing, digital medical marketing

What is Ad Tech and How Can it Optimize Your Medical Marketing Efforts
By Anthony Watts on August 23, 2018

Long gone are the days of one-size-fits-all advertising. Making the most of today's digital landscape requires dynamic campaigns that harness the power of customization. Personalized...

Continue Reading

social media engagement, content marketing, digital medical marketing, medical marketing, marketing and advertising

Debunking Medical Marketing Myths
By Anthony Watts on August 8, 2018

There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...

Continue Reading

Online Marketing, social media marketing, social media influencer

The Power of a Social Media Influencer and How They Can Fit Into a Medical Marketing Campaign
By Anthony Watts on July 17, 2018

"Social media influencer" is a fairly new phrase making its way around marketing circles, and with good reason—collaborating for a marketing campaign is a powerful way to reach...

Continue Reading

digital medical marketing, marketing and advertising, TV Marketing

TV is Alive and Well in Medical Marketing
By Anthony Watts on May 31, 2018

Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.

Continue Reading

digital medical marketing, marketing and advertising, video testimonial

How to Produce a Good Video Testimonial
By Anthony Watts on May 15, 2018

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust....

Continue Reading

digital medical marketing, medical marketing, business goals, marketing and advertising

Worth the Money? Advertising is Less Expensive Than You Think
By Anthony Watts on April 3, 2018

Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything...

Continue Reading

digital medical marketing, medical marketing, brand awareness, lead generation

What Came First in Medical Marketing: Lead Generation or Branding?
By Anthony Watts on March 20, 2018

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the...

Continue Reading