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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Caitlin Malone

Caitlin is a born and raised FL girl. Her passion for creating digital marketing content shines brighter than the Florida sun. Known as THE grammar guru, she has a keen eye for catching the most minute mistakes when it comes to marketing copy. When she isn't knee deep in content, she's living her best life as a fur mom to her three dogs Yuki, Soba, and Kuma.

digital advertising, email marketing, digital medical marketing

The Role of Automation in Digital Marketing
By Caitlin Malone on September 26, 2018

It feels like we can pretty much automate everything these days. From paying our monthly bills to managing our home appliances, nothing is off the table—even when it comes to our...

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email marketing, digital medical marketing, Online Marketing

Why Appointment Reminders Should Be An Important Part of Your Email Marketing Strategy
By Caitlin Malone on September 11, 2018

When we talk about digital marketing, our minds tend to jump to websites and social media channels. While these are certainly some of the main players, there's one other digital...

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social media engagement, content marketing, digital medical marketing, social media marketing, facebook privacy settings

A Comprehensive Guide to Updating Your Facebook Privacy Settings
By Caitlin Malone on August 2, 2018

It's been a rough year for Facebook, the social media platform that is still in the hot seat over the whole Cambridge Analytica scandal. The personal data of tens of millions of users...

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digital medical marketing, social media marketing, social media engagement, cinemagraph

What Are Cinemagraphs and How Can They Increase Engagement on Your Social Channels
By Caitlin Malone on July 24, 2018

Social media marketing is constantly evolving. When it comes to social engagement, posts that break from the norm—and are visually unique—usually get the most attention.

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content marketing, patient testimonials, digital medical marketing, blog

Journalistic Principles that Cross Over Into Content Marketing
By Caitlin Malone on July 10, 2018

Online content is an important tool when it comes to today’s medical marketing strategies. When done right, your clinic’s blog is a resource center focused on the topics your patient...

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patient testimonials, digital medical marketing, brand awareness, medical marketing

Vintage Marketing Techniques That are Making a Comeback in 2018
By Caitlin Malone on June 27, 2018

A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...

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patient conversions, medical marketing, inbound marketing, marketing and advertising, social media marketing

Effective Medical Marketing Strategies
By Caitlin Malone on June 12, 2018

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced...

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digital medical marketing, medical marketing, marketing and advertising, website redesign best practices, website optimization

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA
By Caitlin Malone on May 1, 2018

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the...

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