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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Caitlin Malone

blog, digital medical marketing, patient testimonials, content marketing

Journalistic Principles that Cross Over Into Content Marketing
By Caitlin Malone on July 10, 2018

Online content is an important tool when it comes to today’s medical marketing strategies. When done right, your clinic’s blog is a resource center focused on the topics your patient...

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brand awareness, medical marketing, digital medical marketing, patient testimonials

Vintage marketing techniques that are making a comeback in 2018
By Caitlin Malone on June 27, 2018

A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...

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social media marketing, marketing and advertising, inbound marketing, medical marketing, patient conversions

Effective Medical Marketing Strategies
By Caitlin Malone on June 12, 2018

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced...

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website redesign best practices, website optimization, marketing and advertising, medical marketing, digital medical marketing

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA
By Caitlin Malone on May 1, 2018

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the...

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marketing and advertising, medical marketing, digital medical marketing

Why a Full-Service Agency is Better than Piecemeal Advertising
By Caitlin Malone on March 6, 2018

Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can...

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