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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Caitlin Malone

Caitlin is a born and raised FL girl. Her passion for creating digital marketing content shines brighter than the Florida sun. Known as THE grammar guru, she has a keen eye for catching the most minute mistakes when it comes to marketing copy. When she isn't knee deep in content, she's living her best life as a fur mom to her three dogs Yuki, Soba, and Kuma.

social media marketing, digital medical marketing, content marketing, social media engagement, facebook privacy settings

A Comprehensive Guide to Updating Your Facebook Privacy Settings
By Caitlin Malone on August 2, 2018

It's been a rough year for Facebook, the social media platform that is still in the hot seat over the whole Cambridge Analytica scandal. The personal data of tens of millions of users...

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social media marketing, digital medical marketing, social media engagement, cinemagraph

What Are Cinemagraphs and How Can They Increase Engagement on Your Social Channels
By Caitlin Malone on July 24, 2018

Social media marketing is constantly evolving. When it comes to social engagement, posts that break from the norm—and are visually unique—usually get the most attention.

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blog, digital medical marketing, patient testimonials, content marketing

Journalistic Principles that Cross Over Into Content Marketing
By Caitlin Malone on July 10, 2018

Online content is an important tool when it comes to today’s medical marketing strategies. When done right, your clinic’s blog is a resource center focused on the topics your patient...

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brand awareness, medical marketing, digital medical marketing, patient testimonials

Vintage Marketing Techniques That are Making a Comeback in 2018
By Caitlin Malone on June 27, 2018

A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...

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social media marketing, marketing and advertising, inbound marketing, medical marketing, patient conversions

Effective Medical Marketing Strategies
By Caitlin Malone on June 12, 2018

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced...

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website redesign best practices, website optimization, marketing and advertising, medical marketing, digital medical marketing

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA
By Caitlin Malone on May 1, 2018

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the...

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marketing and advertising, medical marketing, digital medical marketing

Why a Full-Service Agency is Better than Piecemeal Advertising
By Caitlin Malone on March 6, 2018

Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can...

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