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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Karen Barrera

Karen has a unique ability to see through the fog and be direct. She's our go-to when you need a reality check and has the cred to boot. We consider her an office ninja...nobody knows how exactly she gets it all done. Plus, she has an awesome treat drawer and an infectious laugh.

digital advertising, email marketing, patient conversions, call practices, medical marketing

Why the Best Sales Pitch Isn't a Pitch at All
By Karen Barrera on September 18, 2018

Why the Best Sales Pitch Isn't a Pitch at All Sales pitches aren't exactly known for their authenticity, but that's ironically what sets a good one apart from the rest. Trading generic...

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digital medical marketing, brand awareness, multi-layered marketing, email marketing, SMS marketing

Email vs SMS—What Marketing Channel is Best?
By Karen Barrera on July 3, 2018

Digital marketing goes far beyond online ads, website optimization and content marketing. As mobile becomes a bigger and bigger part of the equation, many clinics are left pondering one...

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digital medical marketing, brand awareness, social media marketing, patient testimonials

Patient Testimonials: The Good, the Bad & the Ugly
By Karen Barrera on May 22, 2018

There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or...

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digital medical marketing, medical marketing, brand awareness, marketing and advertising, Online Marketing

6 Reasons to Invest in Medical Marketing For Your Practice
By Karen Barrera on March 28, 2018

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an...

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blog, Uncategorized

Holiday Apps Series: Jane's Whiskey Sours
By Karen Barrera on December 30, 2016

  'Tis The Season for Sipping Festive Cocktails Welcome back to another episode of the Ren Scott Creative Holiday Apps Series. In this video, our Senior Media Buyer, Susan, will be...

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blog, Uncategorized

Holiday Apps Series: Brie in Puff Pastry
By Karen Barrera on December 22, 2016

'Tis The Season To Be Cheesy Welcome back to another episode of the Ren Scott Creative Holiday Apps Series. In this video, our Managing Director, Karen, will be sharing with us her...

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