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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Meagan Simmons

Meagan comes to Ren Scott Creative from the scorching hot desert of Arizona, but it's her cool demeanor and get-it-done attitude that keeps it all moving forward in the digital department. Speaking of moving, you may find her at your local gym teaching Zumba when she's not rockin' "the Google."

lead generation, marketing and advertising, business goals, digital medical marketing

How to Calculate the Return on Investment from Each Ad Channel
By Meagan Simmons on August 14, 2018

When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...

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brand awareness, blog, digital medical marketing, content marketing

How to Win Over Impatient Readers with Your Blog Content
By Meagan Simmons on June 19, 2018

When it comes to crafting engaging blog content for your clinic’s website, patients want quick, easy-to-digest articles that get to the point. The last thing you want is for someone to...

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medical marketing, digital medical marketing, patient conversions, call practices

Dos and Don'ts for Scheduling Patients Over the Phone
By Meagan Simmons on June 5, 2018

Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is...

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brand awareness, medical marketing, digital medical marketing, Google My Business

Why it's Important to Manage Your Google My Business Listing
By Meagan Simmons on May 8, 2018

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My...

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website redesign, website redesign best practices, brand awareness, digital medical marketing

How to Leverage Your Website as a Marketing Tool
By Meagan Simmons on April 10, 2018

In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the...

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marketing and advertising, medical marketing, digital medical marketing

Navigating the Changing Health Care Landscape
By Meagan Simmons on February 19, 2018

The future of the American health care system is anything but clear. Uncertainty reigns supreme, leaving patients and providers confused about how to move forward. But regardless of what...

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Holidays

Happy Holidays From Ren Scott Creative
By Meagan Simmons on December 22, 2017

May the blessings of this season fill your heart with peace, love and laughter.

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medical marketing, digital medical marketing

Does Your Clinic's Marketing Fit With the Digital World?
By Meagan Simmons on December 20, 2017

Marketing is in the midst of a digital evolution where the old ways of connecting with customers are all but extinct. In their place is a slew of modern marketing platforms, from social...

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