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Back-to-School Marketing Trends

By Anthony Watts on August, 15 2016
Anthony Watts

If you need a smile or want to know what’s hot on-line, Anthony is your go-to guy. As reigning Father of the Year, you can be sure he is equipped with the utmost patience and determination to foster and cultivate any online marketing plan! His digital expertise is a lot like his famous Bloody Marys: loaded with goodies and guaranteed to satisfy.

It’s that time of year again...summer vacation has ended and the aisles at Target are lined with fancy new glitter pens and Jansport backpacks. All the back-to-school essentials a kid needs for that perfect first day of school.

As marketers, we have a fresh start every fall to re-engage our audience. This change of season is an excuse to refresh our marketing tactics. If you’re overdue for some new, not-so-worn-out marketing strategies, or want to capture a new target demographic, read below for 3 back-to-school marketing trends.

school-supplies.jpg1. Brands partnering with influencers

Influencer marketing creates buzz and allows brands to talk to a target demographic that may be beyond your reach. A whopping 92% of people trust recommendations from individuals over brands! Partnering with peer-like influencers builds trust and advocacy.

Here’s an example of Post-Its partnering with A Grande Life or check out Ruby Rockets and Trekaroo

2. Social drives in-store visits

A survey by SheKnows, 1 in 5 shoppers use social media for their back-to-school shopping. And, according to the 2016 Back-to-School Shopping Preview from eMarketer, 58% of millennials say that social media posts were their biggest influence in a purchase decision.

Shoppers rely on social media to make informed buying decisions. Buyers are using their mobile devices to find the best deals before making a purchase in-store.

Here’s an example of Target using Facebook Live. 

3. Create value with visuals

Memes, infographics, videos, and so much more visual mediums are saturating the market. Visual content should tell a story and add value for your audience. Visual content is not only important for students and parents to actually see what they are purchasing, but visual content drives engagement.

Check out Poppin's homepage or Kate Spade's email campaign.

Delight Your Audience This Back-To-School Season

Between Pokémon Go, braces and new classes, back-to-school seasons brings a mixed bag of emotions for audiences. It’s up to brands to use these marketing trends to help solve back-to-school problems and market content your audience needs.

Do you have any awesome ways your brand is marketing during back-to-school season?

We’d love to hear your stories in the comments!


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