Do You Have a Content Marketing Plan In Place?
According to a 2016 IgniteFeedback survey, a whopping 93 percent of consumers are put off by pop-up ads. This is precisely why content marketing has exploded. What consumers want is natural, helpful content they can actually connect with. In other words, it's about building a relationship.
Your website blog is an ideal place to start. What is your key demographic interested in? What issues are they dealing with? Offer solutions-based content that's clean, engaging and easy to share. The other piece of the puzzle is measuring its effectiveness (i.e. tracking engagement and conversions).
Is Your Online Advertising On Point?
Online advertising is a catch-all term that covers everything from social media ads to e-newsletters to sponsored content, and everything in between. Your big-picture marketing strategy should leave plenty of room for digital advertising. According to the latest Internet Trends report, mobile is indeed booming and social media platforms are the most powerful players when it comes to ad spending. The takeaway? You need a comprehensive online advertising plan that encompasses a variety of channels.
If navigating the digital marketing landscape isn't your strong suit, rest easy; Ren Scott Creative has you covered with a suite of services to help your clinic thrive in today's tech-forward world.