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Keep Marketing Hot in the Heat of Summer

By Meagan Simmons on July, 28 2016
Meagan Simmons

Meagan comes to Ren Scott Creative from the scorching hot desert of Arizona, but it's her cool demeanor and get-it-done attitude that keeps it all moving forward in the digital department. Speaking of moving, you may find her at your local gym teaching Zumba when she's not rockin' "the Google."

It helps to keep your marketing plan dynamic and adapt it to the changing seasons. Whether summer is a high point or low point for your company, here are a few tricks you can implement to ramp up social, re-energize your content marketing, and make the most of the summer.

Summer is an ideal time for business promotion. People are outside, spending time with their families, and that relaxation creates more openness to marketing efforts. Here are seven tips to make your marketing as hot as the temperature.

Tip #1 – Get out in the open.

cookout.jpgThink about ways to get in front of potential customers,says Caron Beesley of the US Small Business Administration. With a “customer appreciation” cookout, you can re-energize your marketing by inviting your customers to celebrate summer with your business. Hold the event at the park or even in your parking lot. It’s easy to cater it on your own. You just need meat to grill, salad, and beverages. Consider hiring entertainment, and include special offers. 

Tip #2 – Create a charity event.

Ramp up social with an art exhibit, auction, or concert to raise money for your local Humane Society or another nonprofit. This tactic is powerful, explains Taconic Biosciences marketing director Gavin Cooper. “Hosting a charity event for a cause that your customers care about and can relate to is a smart way to keep your brand top-of-mind,” he says, “while garnering more brand saturation online and off.”

Tip #3 – Schedule a themed day.

We all know how powerful it can be to promote a specific day from the examples of Black Friday and Small Business Saturday. Promote your own day. One way to generate more traction for this event is by partnering with other businesses to co-market your products, notes Beesley. Create a theme such as “ABC Town Staycation Day” or “Back to School Weekend.”

Tip #4 – Introduce seasonal offerings.

One way to bring in more people is with a limited-time offer, one version of which is the seasonal special. Jonha Revesencio of The Huffington Post recommends thinking of a product or service that you could provide exclusively during the summer. Build these efforts into your social media approach and content marketing for the best results.

Tip #5 – Inject summer into your digital marketing.

It’s smart to make the summer part of the angle with your email newsletter, website, and social media. Send out newsletters that showcase your summer specials,” says Beesley, “but mix it up with good content—summer fashion tips, recipes, or pet care in the heat.”

Getting started

How do you get the most powerful results in the summer and year-round? At Ren Scott Creative, our multi-layered approach connects all advertising layers to increase conversions. See what sets us apart.


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