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Local SEO Strategies to Help Your Medical Practice Rank on Google

By Meagan Simmons on October, 5 2018
Meagan Simmons

Meagan comes to Ren Scott Creative from the scorching hot desert of Arizona, but it's her cool demeanor and get-it-done attitude that keeps it all moving forward in the digital department. Speaking of moving, you may find her at your local gym teaching Zumba when she's not rockin' "the Google."

If you're launching a website for your medical practice, good on you—it's a fundamental marketing tool that's absolutely vital for attracting new leads and building a reliable patient base.

But even the best designed website won't go very far if it isn't ranking in Google.

The truth is that most people are actively searching for health care providers online, which translates to a huge missed opportunity for clinics that aren't keeping up. Is your website buried at the bottom of search results? Here are a few tried-and-true ways to bring you to the top of the pile.

Think Local

This begins with creating—and managing—your Google My Business listing. These are the local listings that pop up in response to a search query. Type in, for example, "knee pain specialists near me" and you'll see a number of local health care providers populate the screen. This is where you want your clinic to be.

Your Google My Business listing puts the most important information right in front of prospective new patients; address, phone number, reviews, you name it, and you should be managing all of it. It really comes down to adopting the mindset of the patients you're trying to attract. What are they searching for?

Lead with an Optimized Website

SEO is shorthand for search engine optimization, which is where your clinic's website comes in. Since this is your strongest digital touchstone, it needs to be SEO-friendly in order to rank and catch people's attention. Your title and meta descriptions (a.k.a. the little blurbs of text that make up a Google search result) should include relevant search terms.

The same applies to website content—your homepage, category pages, blog posts and everything in between should be driven by whatever it is that potential new patients are searching for. This includes singular keywords as well as longer phrases. (For example: "What is osteoarthritis?")

Don't Forget about Mobile

Nearly three-quarters of web traffic these days is mobile. We're living in a time where people expect quick internet access wherever they are, especially on the go. Does your website translate cleanly to smartphones and tablets? If not, potential new patients will bounce off your page as quickly as they came. Being mobile-friendly is a non-negotiable.

The truth is that these tips represent only a fraction of what it takes to rock local SEO. For medical providers focused on delivering top-notch patient care and managing the day-to-day demands of running a clinic, handling SEO details can feel like a burden. At Ren Scott Creative, digital medical marketing is our area of expertise. We understand that an optimized website is imperative to attracting new patients and hitting your goals.

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