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Navigating the Changing Health Care Landscape

By Meagan Simmons on February, 19 2018
Meagan Simmons

Meagan comes to Ren Scott Creative from the scorching hot desert of Arizona, but it's her cool demeanor and get-it-done attitude that keeps it all moving forward in the digital department. Speaking of moving, you may find her at your local gym teaching Zumba when she's not rockin' "the Google."

The future of the American health care system is anything but clear. Uncertainty reigns supreme, leaving patients and providers confused about how to move forward. But regardless of what new legislation may bring, one thing remains constant—people will always need high-quality medical care.

Another interesting tidbit is that more and more folks are turning to urgent care centers for their health care needs, according to a 2016 report put out by the Harvard T.H. Chan School of Public Health, NPR and the Robert Wood Johnson Foundation; encouraging news for clinics.

No matter what the future holds, it has never been more important for clinics to learn how to navigate the ever-changing health care landscape. Here's how to stand out from the pack and, ultimately, thrive.

Target Potential Patients

The only way for potential new patients to find their way into your clinic is to build awareness. This is where marketing and advertising come in, and it's absolutely vital in today's jam-packed marketplace. Attracting new patients comes down to cutting through the noise.

What's your clinic's story? What services do you provide? Do your values line up with those you're looking to bring in? The conversation should be a two-way dialogue between you and potential new clients. Social media platforms are a great place to start. Digital advertising and content marketing come into play, as well. (More on this in a bit.)

Commit to Active Marketing

A hands-off approach won't get you very far in today's competitive health care system. On the contrary, it's active marketing—not a sit-and-wait mindset—that will bring you to the forefront. Patient acquisition and retention are all about making the process as seamless and natural as possible.

Remember: patients aren't going to go out of their way to seek you out. Instead, it's incumbent upon you to get their attention in a relevant way. A comprehensive, strategic marketing plan is meant to do just that. Like any other business strategy, it's an investment that, if done right, will render quantitative returns.

Modernize Your Digital Touchpoints

The tech boom isn't going away anytime soon. We're living in a day in age where the Internet is the primary source for health care research. What's more, the average American spends over ten hours a day looking at one screen or another. Not surprisingly, nearly three-quarters of web traffic is now mobile.

These stats underscore just how important it is for your clinic to keep up with the times. As such, your website should be clean, user-friendly and easy to navigate. It should also effortlessly translate to mobile without any hiccups. And don't forget that your clinic's brand goes beyond your homepage. It's in your best interest to embrace social media, content marketing and digital advertising in a strategic way. Each should support your business goals.


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