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New Year's Resolutions That Businesses Should Actually Keep

By Meagan Simmons on January, 2 2017
Meagan Simmons

Meagan comes to Ren Scott Creative from the scorching hot desert of Arizona, but it's her cool demeanor and get-it-done attitude that keeps it all moving forward in the digital department. Speaking of moving, you may find her at your local gym teaching Zumba when she's not rockin' "the Google."

We make business New York’s resolutions every year at Ren Scott Creative, but it’s usually not much fun attempting to keep them. Setting business New Year’s resolutions is one of the best things you can do. Why? They serve as that gentle nudge to get back on track.

Going to a networking event means dragging yourself to a different place between work and home. Trying to learn something new involves, well, delegating tasks to free up more time.

Whether you’re choosing a company-wide health plan, spending less and saving more, or establishing a work-life balance, New Year’s resolutions are our goals that keep us motivated throughout the year.

I’ve collected 7 professional New Year’s resolution ideas that you’ll guarantee to keep past February. Let’s take a look:

  1. Create a marketing plan for the year. (And stick to it!)

Every year, it’s the same: Sometime before New Year’s, you open an Excel doc and dive in, determined to organize your marketing goals, making room for any new tactics, platforms, and channels that will let your audience know what type of brand you truly are. Months later, you end up veering off.

This year, make small steps toward the bigger plan by blogging every day. Start a small platform like LinkedIn. The more you grow your writing skills as an individual, the more you help the company grow as a whole.

  1.  Learn something new.

What would happen if businesses tried something new every year? If you or your co-worker invested in improving design skills, mastering Excel or listening to a new podcast every week, we would not only benefit the company but be happier more productive people. Invest in yourself to better the company.

  1. Give back to others.

The holidays are the season of giving, not just to your friends and family, but to your customers and those in need as well.

Whether you’re volunteering your time to a nonprofit or giving away a free service to one lucky customer, there are no shortages of options for businesses looking to show their appreciation this New Year.

  1. Hire some amazing new teammates.

As your company grows and expands, you want to add new awesome team members that can adapt and grow with you. Looking for candidates that are motivating, insightful, engaging, and curious will have a high impact on your company and your team.

So, whether you’re ringing in 2017 with a new team member or promoting your next blog post, 2017 is the year you want to think bigger for your business. And, have a Happy New Year from the Ren Scott Creative team!

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