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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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lead generation, marketing and advertising, business goals, digital medical marketing

How to Calculate the Return on Investment from Each Ad Channel
By Meagan Simmons on August 14, 2018

When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...

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marketing and advertising, medical marketing, digital medical marketing, content marketing, social media engagement

Debunking Medical Marketing Myths
By Anthony Watts on August 8, 2018

There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...

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social media marketing, digital medical marketing, content marketing, social media engagement, facebook privacy settings

A Comprehensive Guide to Updating Your Facebook Privacy Settings
By Caitlin Malone on August 2, 2018

It's been a rough year for Facebook, the social media platform that is still in the hot seat over the whole Cambridge Analytica scandal. The personal data of tens of millions of users...

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social media marketing, digital medical marketing, social media engagement, cinemagraph

What Are Cinemagraphs and How Can They Increase Engagement on Your Social Channels
By Caitlin Malone on July 24, 2018

Social media marketing is constantly evolving. When it comes to social engagement, posts that break from the norm—and are visually unique—usually get the most attention.

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Online Marketing, social media marketing, social media influencer

The Power of a Social Media Influencer and How They Can Fit Into a Medical Marketing Campaign
By Anthony Watts on July 17, 2018

"Social media influencer" is a fairly new phrase making its way around marketing circles, and with good reason—collaborating for a marketing campaign is a powerful way to reach...

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blog, digital medical marketing, patient testimonials, content marketing

Journalistic Principles that Cross Over Into Content Marketing
By Caitlin Malone on July 10, 2018

Online content is an important tool when it comes to today’s medical marketing strategies. When done right, your clinic’s blog is a resource center focused on the topics your patient...

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multi-layered marketing, brand awareness, digital medical marketing, email marketing, SMS marketing

Email vs SMS—What Marketing Channel is Best?
By Karen Barrera on July 3, 2018

Digital marketing goes far beyond online ads, website optimization and content marketing. As mobile becomes a bigger and bigger part of the equation, many clinics are left pondering one...

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brand awareness, medical marketing, digital medical marketing, patient testimonials

Vintage Marketing Techniques That are Making a Comeback in 2018
By Caitlin Malone on June 27, 2018

A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...

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