lead generation, marketing and advertising, business goals, digital medical marketing
When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...
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marketing and advertising, medical marketing, digital medical marketing, content marketing, social media engagement
There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...
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social media marketing, digital medical marketing, content marketing, social media engagement, facebook privacy settings
It's been a rough year for Facebook, the social media platform that is still in the hot seat over the whole Cambridge Analytica scandal. The personal data of tens of millions of users...
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social media marketing, digital medical marketing, social media engagement, cinemagraph
Social media marketing is constantly evolving. When it comes to social engagement, posts that break from the norm—and are visually unique—usually get the most attention.
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Online Marketing, social media marketing, social media influencer
"Social media influencer" is a fairly new phrase making its way around marketing circles, and with good reason—collaborating for a marketing campaign is a powerful way to reach...
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blog, digital medical marketing, patient testimonials, content marketing
Online content is an important tool when it comes to today’s medical marketing strategies. When done right, your clinic’s blog is a resource center focused on the topics your patient...
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multi-layered marketing, brand awareness, digital medical marketing, email marketing, SMS marketing
Digital marketing goes far beyond online ads, website optimization and content marketing. As mobile becomes a bigger and bigger part of the equation, many clinics are left pondering one...
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brand awareness, medical marketing, digital medical marketing, patient testimonials
A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...
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