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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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patient conversions, medical marketing, inbound marketing, marketing and advertising, social media marketing

Effective Medical Marketing Strategies
By Caitlin Malone on June 12, 2018

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced...

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call practices, patient conversions, medical marketing, digital medical marketing

Dos and Don'ts for Scheduling Patients Over the Phone
By Meagan Simmons on June 5, 2018

Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is...

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digital medical marketing, marketing and advertising, TV Marketing

TV is Alive and Well in Medical Marketing
By Anthony Watts on May 31, 2018

Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.

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digital medical marketing, brand awareness, social media marketing, patient testimonials

Patient Testimonials: The Good, the Bad & the Ugly
By Karen Barrera on May 22, 2018

There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or...

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digital medical marketing, marketing and advertising, video testimonial

How to Produce a Good Video Testimonial
By Anthony Watts on May 15, 2018

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust....

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digital medical marketing, medical marketing, brand awareness, Google My Business

Why it's Important to Manage Your Google My Business Listing
By Meagan Simmons on May 8, 2018

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My...

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digital medical marketing, medical marketing, marketing and advertising, website redesign best practices, website optimization

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA
By Caitlin Malone on May 1, 2018

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the...

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digital medical marketing, brand awareness, website redesign best practices, website redesign

How to Leverage Your Website as a Marketing Tool
By Meagan Simmons on April 10, 2018

In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the...

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