Caitlin is a born and raised FL girl. Her passion for creating digital marketing content shines brighter than the Florida sun. Known as THE grammar guru, she has a keen eye for catching the most minute mistakes when it comes to marketing copy. When she isn't knee deep in content, she's living her best life as a fur mom to her three dogs Yuki, Soba, and Kuma.
A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are just some areas of marketing that grew stale as newer marketing trends emerged and old ones evolved. For anyone out there that is looking to adjust their marketing strategy - be aware of these trends that are making a huge comeback and strongly consider implementing them.
Today we're talking about some older marketing techniques that seem to be making a comeback in 2018. Think of them as different pathways for sharing your clinic's story with both existing and new patients.
When digital took over the marketing scene, printed marketing materials seemed to fall by the wayside, but they are making a comeback. When it comes to medical marketing printed collateral pieces can make a big impact on patient retention when utilized inside the clinic. The goal is to nurture the relationship between the doctor and patient, which helps build trust and loyalty on both sides. This collateral can be in the form of brochures discussing relevant health topics or advertising a lunch and learn that is being held in the clinic. The goal is to continue connecting with patients and educating them after they've walked in the door.
Patient testimonials and reviews are coming back into the spotlight as well, especially when it comes to medical marketing. The first thing someone does before they make an appointment with a particular doctor is check their reviews, which is why we're taking that into account and being proactive about it by reaching out to patients, crafting their story and then sharing it. When patient testimonials are done right, the result is a personal, highly effective way to emotionally connect with potential patients. The key here is to hit two very important marks: production quality and content. A solid patient testimonial is one that looks professionally executed, but also delivers a clear, relatable message. If you haven't started utilizing this classic marketing technique, now is the time.
This trend is spreading like wildfire in the modern marketing world. According to various publishers, 85% of all video on Facebook is played with the sound muted, making this an important thing to consider when creating marketing content for videos. When people are viewing videos on their phones, they might be in their offices, a library, or at home and just wanting to be in peace and quiet. They may also not want to disturb others around them or not want anyone else to hear what they're watching. Whatever the reason is, this new trend is giving the silent video its unexpected comeback.
As a medical provider, you can't be expected to keep up with every new marketing trend that is emerging, fading away or making a comeback like the ones talked about above. That's where a full-service medical marketing agency comes in. At Ren Scott Creative, keeping our finger on the pulse of new marketing developments is what we do. Staying in the know is what helps us empower clinics to carry out marketing strategies that endure the test of time. At the end of the day, these strategies aren't static—they're dynamic and ever-changing, which is why it pays to have an agency in your corner that understands all the nuances of medical marketing.