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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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business goals, lead generation, Advertising & Media

Media Planning For A Successful First Quarter
By Anthony Watts on January 3, 2017

It’s easy to rest on your laurels once you have hit your numbers for the fourth quarter. But while the hard work of the holiday season is over, the hard work of next year has just begun....

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Advertising & Media, multi-layered marketing, marketing and advertising

Join Advertising with Marketing for a Better Customer Experience
By Ren Scott on January 21, 2016

Here’s how a multi-layered approach that integrates ad and marketing tech can benefit your business. Interlocking systems increasingly important Internal agreement = customer...

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Online Marketing, Advertising & Media

PPC Campaign Optimization
By Ren Scott on September 14, 2015

PPC campaigns can be lucrative, but they can also be a waste of resources without proper strategy. Allstate’s Finhas Jhaveri says to consider increasing your use of generic keywords and...

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Online Marketing, Advertising & Media

How to Grow Your Social Media Following [Infographic]
By Ren Scott on September 14, 2015

Great social media is no longer optional, and it’s no longer separate from search. In fact, a 2013 analysis of search engine pages by Searchmetrics found that seven of the top eight...

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Online Marketing, Advertising & Media

3 Things You Can Do Now to Help Improve Lead Generation
By Ren Scott on September 14, 2015

Conversion rate optimization (CRO) is a complex and ever-changing discipline. For proof, simply look at all of the webinars, books, conferences, and online courses on the topic. But what...

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Online Marketing, Advertising & Media

4 Guaranteed Ways to Find Your Social Media Voice
By Ren Scott on September 14, 2015

A successful social media strategy can improve your visibility, your relationship with customers and, ideally, your bottom line. And an important piece of your strategy is having a ...

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Advertising & Media

Why Buying More Spots Doesn't Always Mean Better ROI
By Ren Scott on September 14, 2015

It’s no secret that media consumption has changed drastically in recent decades.

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Online Marketing, Advertising & Media

Why Cross-Platform Ad Campaigns Get the Best Results
By Ren Scott on September 14, 2015

“TV will never be a serious competitor for radio because people must sit and keep their eyes glued on a screen,” read a 1939 editorial in The New YorkTimes.

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