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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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multi-layered marketing, brand awareness, digital medical marketing, email marketing, SMS marketing

Email vs SMS—What Marketing Channel is Best?
By Karen Barrera on July 3, 2018

Digital marketing goes far beyond online ads, website optimization and content marketing. As mobile becomes a bigger and bigger part of the equation, many clinics are left pondering one...

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brand awareness, medical marketing, digital medical marketing, patient testimonials

Vintage Marketing Techniques That are Making a Comeback in 2018
By Caitlin Malone on June 27, 2018

A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...

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brand awareness, blog, digital medical marketing, content marketing

How to Win Over Impatient Readers with Your Blog Content
By Meagan Simmons on June 19, 2018

When it comes to crafting engaging blog content for your clinic’s website, patients want quick, easy-to-digest articles that get to the point. The last thing you want is for someone to...

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social media marketing, brand awareness, digital medical marketing, patient testimonials

Patient Testimonials: The Good, the Bad & the Ugly
By Karen Barrera on May 22, 2018

There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or...

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brand awareness, medical marketing, digital medical marketing, Google My Business

Why it's Important to Manage Your Google My Business Listing
By Meagan Simmons on May 8, 2018

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My...

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website redesign, website redesign best practices, brand awareness, digital medical marketing

How to Leverage Your Website as a Marketing Tool
By Meagan Simmons on April 10, 2018

In today's digital world, your clinic's website is indeed your calling card. It goes without saying that if it fails to make a good impression, prospective patients will simply close the...

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Online Marketing, marketing and advertising, brand awareness, medical marketing, digital medical marketing

6 Reasons to Invest in Medical Marketing For Your Practice
By Karen Barrera on March 28, 2018

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an...

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lead generation, brand awareness, medical marketing, digital medical marketing

What Came First in Medical Marketing: Lead Generation or Branding?
By Anthony Watts on March 20, 2018

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the...

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