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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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digital medical marketing, medical marketing, brand awareness, lead generation

What Came First in Medical Marketing: Lead Generation or Branding?
By Anthony Watts on March 20, 2018

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the...

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brand awareness, multi-layered marketing

Recognize the Need for Branding By Asking These 11 Questions
By Meagan Simmons on September 2, 2016

When establishing your brand, you should create a tangible experience. Tangible, like distinct. Able to create something worth sharing with family and friends and still show stability....

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business goals, brand awareness

Content Marketing ROI: Determine Your Goals First
By Anthony Watts on August 26, 2016

Even great content cannot guarantee good ROI; without goals, your content is meaningless. This is the underlying problem with content marketing as a whole — the goals become hidden...

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multi-layered marketing, brand awareness

Brand Awareness Takes You To The Next Level
By Anthony Watts on August 23, 2016

When you launch your company website for the first time, there’s a good chance you want people to actually find it. If you’re smart, you’ll invest in multi-layered marketing. If you’re...

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