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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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digital advertising, email marketing, digital medical marketing

The Role of Automation in Digital Marketing
By Caitlin Malone on September 26, 2018

It feels like we can pretty much automate everything these days. From paying our monthly bills to managing our home appliances, nothing is off the table—even when it comes to our...

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email marketing, digital medical marketing, Online Marketing

Why Appointment Reminders Should Be An Important Part of Your Email Marketing Strategy
By Caitlin Malone on September 11, 2018

When we talk about digital marketing, our minds tend to jump to websites and social media channels. While these are certainly some of the main players, there's one other digital...

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advertising technology, digital advertising, medical marketing, digital medical marketing

What is Ad Tech and How Can it Optimize Your Medical Marketing Efforts
By Anthony Watts on August 23, 2018

Long gone are the days of one-size-fits-all advertising. Making the most of today's digital landscape requires dynamic campaigns that harness the power of customization. Personalized...

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digital medical marketing, business goals, lead generation, marketing and advertising

How to Calculate the Return on Investment from Each Ad Channel
By Meagan Simmons on August 14, 2018

When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...

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social media engagement, content marketing, digital medical marketing, medical marketing, marketing and advertising

Debunking Medical Marketing Myths
By Anthony Watts on August 8, 2018

There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...

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social media engagement, content marketing, digital medical marketing, social media marketing, facebook privacy settings

A Comprehensive Guide to Updating Your Facebook Privacy Settings
By Caitlin Malone on August 2, 2018

It's been a rough year for Facebook, the social media platform that is still in the hot seat over the whole Cambridge Analytica scandal. The personal data of tens of millions of users...

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digital medical marketing, social media marketing, social media engagement, cinemagraph

What Are Cinemagraphs and How Can They Increase Engagement on Your Social Channels
By Caitlin Malone on July 24, 2018

Social media marketing is constantly evolving. When it comes to social engagement, posts that break from the norm—and are visually unique—usually get the most attention.

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content marketing, patient testimonials, digital medical marketing, blog

Journalistic Principles that Cross Over Into Content Marketing
By Caitlin Malone on July 10, 2018

Online content is an important tool when it comes to today’s medical marketing strategies. When done right, your clinic’s blog is a resource center focused on the topics your patient...

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