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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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digital medical marketing, brand awareness, multi-layered marketing, email marketing, SMS marketing

Email vs SMS—What Marketing Channel is Best?
By Karen Barrera on July 3, 2018

Digital marketing goes far beyond online ads, website optimization and content marketing. As mobile becomes a bigger and bigger part of the equation, many clinics are left pondering one...

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patient testimonials, digital medical marketing, brand awareness, medical marketing

Vintage Marketing Techniques That are Making a Comeback in 2018
By Caitlin Malone on June 27, 2018

A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...

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digital medical marketing, brand awareness, blog, content marketing

How to Win Over Impatient Readers with Your Blog Content
By Meagan Simmons on June 19, 2018

When it comes to crafting engaging blog content for your clinic’s website, patients want quick, easy-to-digest articles that get to the point. The last thing you want is for someone to...

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call practices, patient conversions, medical marketing, digital medical marketing

Dos and Don'ts for Scheduling Patients Over the Phone
By Meagan Simmons on June 5, 2018

Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is...

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digital medical marketing, marketing and advertising, TV Marketing

TV is Alive and Well in Medical Marketing
By Anthony Watts on May 31, 2018

Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.

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digital medical marketing, brand awareness, social media marketing, patient testimonials

Patient Testimonials: The Good, the Bad & the Ugly
By Karen Barrera on May 22, 2018

There's more than one way to bring patient stories to life with video testimonials. Whether you're handling the project in house, working with a freelance video producer, or...

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digital medical marketing, marketing and advertising, video testimonial

How to Produce a Good Video Testimonial
By Anthony Watts on May 15, 2018

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust....

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digital medical marketing, medical marketing, brand awareness, Google My Business

Why it's Important to Manage Your Google My Business Listing
By Meagan Simmons on May 8, 2018

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My...

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