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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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social media marketing, marketing and advertising, inbound marketing, medical marketing, patient conversions

Effective Medical Marketing Strategies
By Caitlin Malone on June 12, 2018

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced...

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marketing and advertising, inbound marketing, medical marketing

Pros and Cons of Hiring a Medical Marketing Agency
By Anthony Watts on February 26, 2018

If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more...

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social media marketing, inbound marketing

Tips for Planning Your Holiday Social Media Strategies
By Anthony Watts on October 17, 2016

‘Tis the season to make a list, check it twice, and then tailor your social media posts to the holiday season. When it comes to bringing good tidings to your holiday content marketing...

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inbound marketing, medical marketing

What Patients Want From Your Brand
By Anthony Watts on October 7, 2016

The conversation around medical marketing has been on a steady decline. Ever since the rise of customer service and false marketing claims, publications have been talking about how...

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multi-layered marketing, inbound marketing

Attract New Prospects With Inbound Marketing
By Anthony Watts on September 27, 2016

Managing your new leads is a vastly important part of growing a business. According to research from HubSpot, 54% more leads are generated by inbound tactics than traditional paid...

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lead generation, multi-layered marketing, inbound marketing

Nurture Your  Leads with These 4 Effective Strategies
By Ren Scott on June 15, 2016

Inbound marketing is important to business success, and that becomes more true all the time. Here are a few ways to best nurture your leads and optimize your marketing plan.

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multi-layered marketing, inbound marketing

Produce Content That Builds Trust & Engagement for Your Brand
By Anthony Watts on June 9, 2016

Every business wants loyal customers. One of the best ways to get customer loyalty is through content loyalty – through fans of your blog or social accounts. Let’s look at the topic of...

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inbound marketing

ATTRACT YOUR TARGET AUDIENCE WITH INBOUND MARKETING
By Meagan Simmons on April 15, 2016

Billboards, radio ads, and other outbound strategies are certainly still useful, but inbound marketing allows for a more directed approach. Here are five steps to reach your target...

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