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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Online Marketing, lead generation, marketing and advertising, medical marketing

What is A/B Testing & How Can An Agency Help You Do It Right?
By Meagan Simmons on September 6, 2018

A lot of work goes into crafting an effective marketing plan. In order to make an impact—and ultimately drive revenue goals—you have to customize your strategy to reflect your medical...

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digital medical marketing, business goals, lead generation, marketing and advertising

How to Calculate the Return on Investment from Each Ad Channel
By Meagan Simmons on August 14, 2018

When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...

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digital medical marketing, medical marketing, brand awareness, lead generation

What Came First in Medical Marketing: Lead Generation or Branding?
By Anthony Watts on March 20, 2018

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the...

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medical marketing, lead generation, patient conversions, call practices

Want to Increase Patient Conversions? Start with the First Call
By Anthony Watts on March 13, 2018

A customer’s first impression is key making the first call to your office a critical moment. Unfortunately, many medical practices are unaware that 20-30% of potential new patients are...

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business goals, lead generation, Advertising & Media

Media Planning For A Successful First Quarter
By Anthony Watts on January 3, 2017

It’s easy to rest on your laurels once you have hit your numbers for the fourth quarter. But while the hard work of the holiday season is over, the hard work of next year has just begun....

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business goals, lead generation

New Year's Resolutions That Businesses Should Actually Keep
By Meagan Simmons on January 2, 2017

We make business New York’s resolutions every year at Ren Scott Creative, but it’s usually not much fun attempting to keep them. Setting business New Year’s resolutions is one of the...

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website redesign, lead generation, website optimization, website redesign best practices, SEO

4 Powerful Ways to Improve Conversions on Your Homepage
By Meagan Simmons on July 8, 2016

Are you making a strong effort to build leads through your site? If so, you might have a few landing pages promoting different pieces of content, with various avenues through which...

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lead generation, multi-layered marketing, inbound marketing

Nurture Your  Leads with These 4 Effective Strategies
By Ren Scott on June 15, 2016

Inbound marketing is important to business success, and that becomes more true all the time. Here are a few ways to best nurture your leads and optimize your marketing plan.

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