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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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lead generation, marketing and advertising, business goals, digital medical marketing

How to Calculate the Return on Investment from Each Ad Channel
By Meagan Simmons on August 14, 2018

When it comes to crafting a comprehensive medical marketing strategy, the end result should be clear—revenue growth. But without a black-and-white, quantifiable way to measure your...

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marketing and advertising, medical marketing, digital medical marketing, content marketing, social media engagement

Debunking Medical Marketing Myths
By Anthony Watts on August 8, 2018

There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...

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social media marketing, marketing and advertising, inbound marketing, medical marketing, patient conversions

Effective Medical Marketing Strategies
By Caitlin Malone on June 12, 2018

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced...

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marketing and advertising, digital medical marketing, TV Marketing

TV is Alive and Well in Medical Marketing
By Anthony Watts on May 31, 2018

Despite popular belief, TV marketing isn't dead—in fact, our data suggests it's very much alive and well in the medical marketing world.

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marketing and advertising, digital medical marketing, video testimonial

How to Produce a Good Video Testimonial
By Anthony Watts on May 15, 2018

We're living very much in a testimonial economy. In other words, no matter how great your clinic is, getting prospective patients to give you a chance comes down to earning their trust....

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website redesign best practices, website optimization, marketing and advertising, medical marketing, digital medical marketing

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA
By Caitlin Malone on May 1, 2018

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the...

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marketing and advertising, business goals, medical marketing, digital medical marketing

Worth the Money? Advertising is Less Expensive Than You Think
By Anthony Watts on April 3, 2018

Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything...

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Online Marketing, marketing and advertising, brand awareness, medical marketing, digital medical marketing

6 Reasons to Invest in Medical Marketing For Your Practice
By Karen Barrera on March 28, 2018

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an...

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