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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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digital advertising, email marketing, patient conversions, call practices, medical marketing

Why the Best Sales Pitch Isn't a Pitch at All
By Karen Barrera on September 18, 2018

Why the Best Sales Pitch Isn't a Pitch at All Sales pitches aren't exactly known for their authenticity, but that's ironically what sets a good one apart from the rest. Trading generic...

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Online Marketing, lead generation, marketing and advertising, medical marketing

What is A/B Testing & How Can An Agency Help You Do It Right?
By Meagan Simmons on September 6, 2018

A lot of work goes into crafting an effective marketing plan. In order to make an impact—and ultimately drive revenue goals—you have to customize your strategy to reflect your medical...

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market research, Online Marketing, brand awareness, medical marketing

Expanding Your Practice? Here are Some Tips on Choosing a Successful Second Location
By Anthony Watts on August 29, 2018

Owning a private medical practice is very much a business and building a successful brand may require expanding at some point. This is where opening a second location comes in. Remember,...

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advertising technology, digital advertising, medical marketing, digital medical marketing

What is Ad Tech and How Can it Optimize Your Medical Marketing Efforts
By Anthony Watts on August 23, 2018

Long gone are the days of one-size-fits-all advertising. Making the most of today's digital landscape requires dynamic campaigns that harness the power of customization. Personalized...

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social media engagement, content marketing, digital medical marketing, medical marketing, marketing and advertising

Debunking Medical Marketing Myths
By Anthony Watts on August 8, 2018

There's no shortage of medical marketing misconceptions out there—but believe them at your own peril. Failing to keep up with today's ever-changing marketing landscape puts you behind...

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patient testimonials, digital medical marketing, brand awareness, medical marketing

Vintage Marketing Techniques That are Making a Comeback in 2018
By Caitlin Malone on June 27, 2018

A marketing renaissance, of sorts, is occurring for some old trends that had faded away, but are now appearing to be fresh again. Printed brochures, testimonials and silent videos are...

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patient conversions, medical marketing, inbound marketing, marketing and advertising, social media marketing

Effective Medical Marketing Strategies
By Caitlin Malone on June 12, 2018

For marketing to be effective, it needs to be industry-specific and tailored to appeal to unique customer needs. Medical marketing is no different. In fact, it's even more nuanced...

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call practices, patient conversions, medical marketing, digital medical marketing

Dos and Don'ts for Scheduling Patients Over the Phone
By Meagan Simmons on June 5, 2018

Talking on the phone to a new patient can be an intimidating affair, especially if you aren't prepared. The main goal is to get them to schedule an appointment, but closing the deal is...

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