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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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digital medical marketing, medical marketing, brand awareness, Google My Business

Why it's Important to Manage Your Google My Business Listing
By Meagan Simmons on May 8, 2018

Whether you're looking for a new orthopedic specialist or an Italian restaurant, most of us begin our search in the same place: Google—more specifically, with something called Google My...

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digital medical marketing, medical marketing, marketing and advertising, website redesign best practices, website optimization

The Dangers of Working with a Web Developer Who Doesn't Understand HIPAA
By Caitlin Malone on May 1, 2018

Keeping patient data safe has never been more important, especially in light of the major corporate data breaches continuing to make headlines. And as we digitize more and more of the...

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digital medical marketing, medical marketing, business goals, marketing and advertising

Worth the Money? Advertising is Less Expensive Than You Think
By Anthony Watts on April 3, 2018

Running a clinic is just like running a business. Offering outstanding patient care is often the main priority, but things like medical billing, human resource management, and everything...

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digital medical marketing, medical marketing, brand awareness, marketing and advertising, Online Marketing

6 Reasons to Invest in Medical Marketing For Your Practice
By Karen Barrera on March 28, 2018

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an...

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digital medical marketing, medical marketing, brand awareness, lead generation

What Came First in Medical Marketing: Lead Generation or Branding?
By Anthony Watts on March 20, 2018

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the...

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medical marketing, lead generation, patient conversions, call practices

Want to Increase Patient Conversions? Start with the First Call
By Anthony Watts on March 13, 2018

A customer’s first impression is key making the first call to your office a critical moment. Unfortunately, many medical practices are unaware that 20-30% of potential new patients are...

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digital medical marketing, medical marketing, marketing and advertising

Why a Full-Service Agency is Better than Piecemeal Advertising
By Caitlin Malone on March 6, 2018

Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can...

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medical marketing, inbound marketing, marketing and advertising

Pros and Cons of Hiring a Medical Marketing Agency
By Anthony Watts on February 26, 2018

If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more...

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