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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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lead generation, brand awareness, medical marketing, digital medical marketing

What Came First in Medical Marketing: Lead Generation or Branding?
By Anthony Watts on March 20, 2018

When it comes to launching an effective medical marketing strategy, many clinics find themselves torn between two seemingly opposing focus areas—lead generation versus branding. But the...

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lead generation, medical marketing, patient conversions, call practices

Want to Increase Patient Conversions? Start with the First Call
By Anthony Watts on March 13, 2018

A customer’s first impression is key making the first call to your office a critical moment. Unfortunately, many medical practices are unaware that 20-30% of potential new patients are...

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marketing and advertising, medical marketing, digital medical marketing

Why a Full-Service Agency is Better than Piecemeal Advertising
By Caitlin Malone on March 6, 2018

Running an effective clinic goes hand in hand with marketing and advertising. Providing top-notch care is just one part of the equation; the other is attracting new leads so that you can...

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marketing and advertising, inbound marketing, medical marketing

Pros and Cons of Hiring a Medical Marketing Agency
By Anthony Watts on February 26, 2018

If you're looking to boost your clinic's medical marketing efforts, you're on the right track—in today's crowded marketplace, getting the word out to potential new patients is more...

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marketing and advertising, medical marketing, digital medical marketing

Navigating the Changing Health Care Landscape
By Meagan Simmons on February 19, 2018

The future of the American health care system is anything but clear. Uncertainty reigns supreme, leaving patients and providers confused about how to move forward. But regardless of what...

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medical marketing, digital medical marketing

Does Your Clinic's Marketing Fit With the Digital World?
By Meagan Simmons on December 20, 2017

Marketing is in the midst of a digital evolution where the old ways of connecting with customers are all but extinct. In their place is a slew of modern marketing platforms, from social...

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social media marketing, medical marketing, social media photography

Tips for Better Social Media Photography for Your Clinic
By Meagan Simmons on November 10, 2017

 

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medical marketing, blog, digital medical marketing

Using Patient Personas for More Effective Medical Marketing
By Anthony Watts on April 18, 2017

Someone said to me recently, "with all the data and technology today, marketing must be easier than ever!" Uh…No. It’s kinda like the saying 'more money, more problems,’ except for a...

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