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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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multi-layered marketing, brand awareness, digital medical marketing, email marketing, SMS marketing

Email vs SMS—What Marketing Channel is Best?
By Karen Barrera on July 3, 2018

Digital marketing goes far beyond online ads, website optimization and content marketing. As mobile becomes a bigger and bigger part of the equation, many clinics are left pondering one...

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Online Marketing, multi-layered marketing

Marketing Trends in 2017: Insightful Digital Predictions
By Anthony Watts on February 1, 2017

In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.

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multi-layered marketing, marketing and advertising

Why You Should Use a Media Buyer
By Meagan Simmons on November 28, 2016

Much like the town criers of days gone by, today’s media buyers are charged with getting the word out. But rather than loud voices and elaborate costumes to catch the public’s attention,...

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multi-layered marketing, inbound marketing

Attract New Prospects With Inbound Marketing
By Anthony Watts on September 27, 2016

Managing your new leads is a vastly important part of growing a business. According to research from HubSpot, 54% more leads are generated by inbound tactics than traditional paid...

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multi-layered marketing

The Landscape of Multi-Layered Marketing
By Meagan Simmons on September 7, 2016

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multi-layered marketing, brand awareness

Recognize the Need for Branding By Asking These 11 Questions
By Meagan Simmons on September 2, 2016

When establishing your brand, you should create a tangible experience. Tangible, like distinct. Able to create something worth sharing with family and friends and still show stability....

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multi-layered marketing, brand awareness

Brand Awareness Takes You To The Next Level
By Anthony Watts on August 23, 2016

When you launch your company website for the first time, there’s a good chance you want people to actually find it. If you’re smart, you’ll invest in multi-layered marketing. If you’re...

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multi-layered marketing

Multi-Layered vs. Multi-Channel Marketing
By Meagan Simmons on August 8, 2016

Multi-layered marketing extends the concept of multi-channel marketing to incorporate traditional along with digital mediums. To understand why traditional advertising is still powerful,...

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