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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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email marketing, digital medical marketing, Online Marketing

Why Appointment Reminders Should Be An Important Part of Your Email Marketing Strategy
By Caitlin Malone on September 11, 2018

When we talk about digital marketing, our minds tend to jump to websites and social media channels. While these are certainly some of the main players, there's one other digital...

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Online Marketing, lead generation, marketing and advertising, medical marketing

What is A/B Testing & How Can An Agency Help You Do It Right?
By Meagan Simmons on September 6, 2018

A lot of work goes into crafting an effective marketing plan. In order to make an impact—and ultimately drive revenue goals—you have to customize your strategy to reflect your medical...

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market research, Online Marketing, brand awareness, medical marketing

Expanding Your Practice? Here are Some Tips on Choosing a Successful Second Location
By Anthony Watts on August 29, 2018

Owning a private medical practice is very much a business and building a successful brand may require expanding at some point. This is where opening a second location comes in. Remember,...

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Online Marketing, social media marketing, social media influencer

The Power of a Social Media Influencer and How They Can Fit Into a Medical Marketing Campaign
By Anthony Watts on July 17, 2018

"Social media influencer" is a fairly new phrase making its way around marketing circles, and with good reason—collaborating for a marketing campaign is a powerful way to reach...

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digital medical marketing, medical marketing, brand awareness, marketing and advertising, Online Marketing

6 Reasons to Invest in Medical Marketing For Your Practice
By Karen Barrera on March 28, 2018

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an...

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website optimization, Online Marketing

Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?
By Meagan Simmons on December 5, 2017

Mobile internet consumption has gone through the roof in recent years, growing roughly 44 percent every year from 2010 to 2016, according to recent data from the research firm Zenith....

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Online Marketing, multi-layered marketing

Marketing Trends in 2017: Insightful Digital Predictions
By Anthony Watts on February 1, 2017

In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.

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SEO, Online Marketing

How Does Brand Correspond With Google Ranking?
By Meagan Simmons on March 17, 2016

Many companies wonder whether a big-name brand gets an additional boost from Google search simply for having household-name status. In other words, does the name recognition or positive...

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