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  • Digital-World

    DOES YOUR CLINIC'S MARKETING FIT WITH THE DIGITAL WORLD?

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  • First-Call

    WANT TO INCREASE PATIENT CONVERSIONS? START WITH THE FIRST CALL

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  • What-Came-First

    WHAT CAME FIRST IN MEDICAL MARKETING: LEAD GENERATION OR BRANDING?

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Online Marketing, social media marketing, social media influencer

The Power of a Social Media Influencer and How They Can Fit Into a Medical Marketing Campaign
By Anthony Watts on July 17, 2018

"Social media influencer" is a fairly new phrase making its way around marketing circles, and with good reason—collaborating for a marketing campaign is a powerful way to reach...

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Online Marketing, marketing and advertising, brand awareness, medical marketing, digital medical marketing

6 Reasons to Invest in Medical Marketing For Your Practice
By Karen Barrera on March 28, 2018

A well-operated clinic puts patient care above all else, but that doesn't have to mean neglecting your marketing strategy. Ren Scott, CEO of Ren Scott Creative, sees marketing as an...

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Online Marketing, website optimization

Go Mobile or Die. 73% of Web Traffic is Mobile—Are You?
By Meagan Simmons on December 5, 2017

Mobile internet consumption has gone through the roof in recent years, growing roughly 44 percent every year from 2010 to 2016, according to recent data from the research firm Zenith....

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Online Marketing, multi-layered marketing

Marketing Trends in 2017: Insightful Digital Predictions
By Anthony Watts on February 1, 2017

In many ways, marketing is an ongoing experiment, as new tools and channels are introduced into the landscape.

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SEO, Online Marketing

How Does Brand Correspond With Google Ranking?
By Meagan Simmons on March 17, 2016

Many companies wonder whether a big-name brand gets an additional boost from Google search simply for having household-name status. In other words, does the name recognition or positive...

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Online Marketing, lead generation, multi-layered marketing

Emerging Trends in Online Marketing to Look for in 2016
By Ren Scott on January 11, 2016

Online marketing is a huge industry. Approach it in the most business-savvy way by looking at trends that will be strong in 2016.

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Online Marketing

How to Maximize Your Digital Marketing Strategy
By Ren Scott on September 14, 2015

Marketing has gone online Many startups don’t have big marketing budgets, so they have to choose marketing channels that are the likeliest to boost revenues and keep the business active...

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Online Marketing

4 Tips for Creating Valuable Content
By Ren Scott on September 14, 2015

Many people would rather imitate those around them than come up with their own ideas. In fact, imitation can be incredibly lucrative, as indicated by a study from Ohio State University...

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